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OPINION: Why would clients say 'no' to 37 per cent better agency performance?
Feb 28, 2012
Jeremy Caplin

OPINION: Why would clients say 'no' to 37 per cent better agency performance?

According to Jeremy Caplin, chief executive officer of Aprais, hard data backs up not only the performance gain clients can get out of agencies, but also the key steps for getting it. So why aren't more marketers taking up the challenge?

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