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How brands can cope with a 24% increase in social-media ad costs
Aug 29, 2017
Jeraldine Phneah

How brands can cope with a 24% increase in social-media ad costs

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.

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5 secrets of creating shareable content
Sep 29, 2016
Jeraldine Phneah

5 secrets of creating shareable content

Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.

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