Search results for "women leading change"

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
Jul 19, 2018
Jenny Chan 陳詠欣, Rick Boost

Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

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Marks & Spencer's ill-omened ending in China began a decade ago
Apr 9, 2018
Jenny Chan 陳詠欣

Marks & Spencer's ill-omened ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

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Unconscious bias: Tackling gender equality
Apr 9, 2017
Jenny Chan 陳詠欣, Rick Boost

Unconscious bias: Tackling gender equality

Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.

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'China is not for everyone': readers respond to Delmus Credle's BBDO China account
Aug 30, 2018
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍, Olivia Parker

'China is not for everyone': readers respond to Delmus Credle's BBDO China account

Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?

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Why was mobile-manic Asia so conspicuously absent at Cannes?
Jul 6, 2016
Jenny Chan 陳詠欣, Sam Scrouther

Why was mobile-manic Asia so conspicuously absent at Cannes?

Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.

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From digital long-tail effects to 'corrupted' talent in China: DigitalMediaWorks highlights
Aug 30, 2012
Jenny Chan 陳詠欣

From digital long-tail effects to 'corrupted' talent in China: DigitalMediaWorks highlights

SHANGHAI - At the second DigitalMediaWorks, taking place today in Shanghai, China's digital experts explored five questions on the minds of both digital natives and migrants in the country.

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INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'
Aug 27, 2012
Jenny Chan 陳詠欣

INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'

SHANGHAI - In an exclusive interview, Laurie Coots (pictured), TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation—making activism an important factor for brands and not just a tireless battle for NGOs (non-governmental organisations).

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