Jeff Estok, managing partner of Navigare, reports from the AdForum Worldwide Summit in New York.
Jeff Estok of Navigare reports from the recent invitation-only AdForum Worldwide Summit in New York.
Marketers managing a roster of agencies can't afford to have those agencies at each others' throats. Jeff Estok, managing partner of Navigare, shares strategies for ensuring cooperation in service of your goals.
Learnings from the invitation-only AdForum Worldwide Summit held recently in New York.
Jeff Estok reports from the AdForum Worldwide Summit, where client consolidation, integrated agency offerings and scientific proof for the power of creativity were among the key trends capturing attention.
Jeff Estok of Navigare offers top concerns and takeaways from the recent AdForum Worldwide Summit.
There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.