R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.
A report from the Vanity Fair Summit, filed by Greg Paull, principal with R3.
R3's Greg Paull reports from the ANA (Association of National Advertisers) 2016 Masters of Media Conference in the US.
Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.
R3's Greg Paull explores the reasons behind the unprecedented number of media reviews in progress—and tallies the results thus far.
China's 2 per cent devaluation of the yuan will have significant impacts. Greg Paull of R3 looks at the potential winners and losers.
At the end of last week, John Moeller, P&G’s CFO, dropped a bombshell at the company's latest quarterly earnings meeting: The company is set to cut $500 million from “agency fees and production”.
The age-old issue of client conflict got a thorough and impassioned airing on the third day of the ANA Advertising Financial Management conference.
How a financial audit in China reminded me of the ridiculous situation globally for marketers and their agencies.
Delegates attending the ANA Advertising Financial Management Conference in Florida heard how leading brand Coca-Cola handles the sensitive issue of agency fees.
Agencies are great at positioning their clients. Themselves...not so much.
Greg Paull, principal with R3, reports on day two of the Vanity Fair Summit.