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Procurement and agencies: Sometimes you drive me crazy, but I still love you
May 5, 2019
Greg Paull

Procurement and agencies: Sometimes you drive me crazy, but I still love you

R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.

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30 billionaires (and others) share their learning
Oct 9, 2014
Greg Paull

30 billionaires (and others) share their learning

A report from the Vanity Fair Summit, filed by Greg Paull, principal with R3.

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Good news: Only US$7.2 billion of digital activity is bot fraud
Mar 3, 2016
Greg Paull

Good news: Only US$7.2 billion of digital activity is bot fraud

R3's Greg Paull reports from the ANA (Association of National Advertisers) 2016 Masters of Media Conference in the US.

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Defining trends in China: 2013 and 2014
Jan 13, 2014
Greg Paull

Defining trends in China: 2013 and 2014

Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.

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Who is winning the Mediapalooza?
Oct 5, 2015
Greg Paull

Who is winning the Mediapalooza?

R3's Greg Paull explores the reasons behind the unprecedented number of media reviews in progress—and tallies the results thus far.

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How China’s currency devaluation will affect brands
Aug 11, 2015
Greg Paull

How China’s currency devaluation will affect brands

China's 2 per cent devaluation of the yuan will have significant impacts. Greg Paull of R3 looks at the potential winners and losers.

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What P&G's US$500 million cost-saving plan means
Apr 27, 2015
Greg Paull

What P&G's US$500 million cost-saving plan means

At the end of last week, John Moeller, P&G’s CFO, dropped a bombshell at the company's latest quarterly earnings meeting: The company is set to cut $500 million from “agency fees and production”.

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Taking the emotion out of conflict
May 8, 2014
Greg Paull

Taking the emotion out of conflict

The age-old issue of client conflict got a thorough and impassioned airing on the third day of the ANA Advertising Financial Management conference.

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A plea for fairness between media agencies and advertisers
May 3, 2016
Greg Paull

A plea for fairness between media agencies and advertisers

How a financial audit in China reminded me of the ridiculous situation globally for marketers and their agencies.

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The value of value-based compensation
May 7, 2014
Greg Paull

The value of value-based compensation

Delegates attending the ANA Advertising Financial Management Conference in Florida heard how leading brand Coca-Cola handles the sensitive issue of agency fees.

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Agency, position thyself
Apr 23, 2014
Greg Paull

Agency, position thyself

Agencies are great at positioning their clients. Themselves...not so much.

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From 7 dwarves to 140 characters
Oct 12, 2014
Greg Paull

From 7 dwarves to 140 characters

Greg Paull, principal with R3, reports on day two of the Vanity Fair Summit.

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