Search results for "women leading change"

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Time for a reboot at GroupM, again?
Sep 11, 2019
Gideon Spanier

Time for a reboot at GroupM, again?

The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.

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This is the start of a new era for media agencies
Sep 19, 2017
Gideon Spanier

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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The $100m question for agencies
Aug 12, 2019
Gideon Spanier

The $100m question for agencies

The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.

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The rise of in-housing: Is it really cheaper, faster, better?
Feb 12, 2019
Gideon Spanier

The rise of in-housing: Is it really cheaper, faster, better?

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

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Accenture juggernaut sets pace in sector ripe for disruption
Jan 22, 2018
Gideon Spanier

Accenture juggernaut sets pace in sector ripe for disruption

Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.

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