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All about Pakistan's print sector
Apr 6, 2010
David Tiltman

All about Pakistan's print sector

Newsweek raised a few eyebrows earlier in March when it unveiled an agreement to launch a local edition of the title in Pakistan.

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Perspective.... 2009 won't be missed, but 2010 promises to  be just as exhausting
Dec 17, 2009
David Tiltman

Perspective.... 2009 won't be missed, but 2010 promises to be just as exhausting

This issue, we look back on 2009.

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Perspective... Coming to an agency near you: a computing company bearing gifts
Jul 1, 2009
David Tiltman

Perspective... Coming to an agency near you: a computing company bearing gifts

Is it me, or is Microsoft everywhere at the moment?

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Can Apple make mobile ads work?
Jun 20, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Can Apple make mobile ads work?
Jun 20, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Can Apple make mobile ads work?
Jun 18, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Live Issue... Maxus seeks its own niche within a crowded market
Feb 25, 2009
David Tiltman

Live Issue... Maxus seeks its own niche within a crowded market

The appointment of Neil Stewart as regional CEO of Maxus is a huge statement of intent.

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Perspective... Why there's more to digital than skinny jeans and trips to nightclubs
Nov 19, 2009
David Tiltman

Perspective... Why there's more to digital than skinny jeans and trips to nightclubs

You have to hand it to Sir Martin Sorrell; he certainly knows how to stir things up.

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Perspective... Pay-TV still has work to do to convince brands it can be an ad medium
Nov 8, 2009
David Tiltman

Perspective... Pay-TV still has work to do to convince brands it can be an ad medium

This week, Asia's pay-TV industry gathers in Hong Kong for its annual knees-up, otherwise known as the Casbaa (Cable and Satellite Broadcasting Association of Asia) Convention.

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Perspective... Shedding light on Asians' media habits will remain a piecemeal process
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All about online privacy & the Google Buzz saga
Mar 15, 2010
David Tiltman

All about online privacy & the Google Buzz saga

The backlash Google faced when it launched its Buzz social product highlights the issues online media owners face when it comes to privacy. As media becomes more 'social', the amount of personal data media owners store is growing.

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All about growing automation and the rise of ad exchanges
Apr 26, 2010
David Tiltman

All about growing automation and the rise of ad exchanges

Buying digital display ads is becoming an increasingly complex process. Growing automation has led to the rise of ad exchanges, so-called 'real-time bidding' (RTB) and a host of other services. What do Asia's marketers and agencies need to know?

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All about social media experts
May 12, 2010
David Tiltman

All about social media experts

McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.

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Live coverage deal between IPL & YouTube gives TV sport a wake-up call
Feb 18, 2010
David Tiltman

Live coverage deal between IPL & YouTube gives TV sport a wake-up call

As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.

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