Techniques, tips and processes won't help you if you are constantly distracted by your own commotion.
Craig Davis knows you don't want to read another piece about 'big data' any more than he wants to write one. Which is why this isn't one.
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, on the changing relationship between thinking and doing.
Consumerism is on its last legs, and old-world marketing with it.
The advertising business is in trouble because creative people are being squeezed out of the mix.