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Facebook Messenger bots: What they mean for marketers In Asia Pacific
May 4, 2016
Clement Teo, Thomas Husson

Facebook Messenger bots: What they mean for marketers In Asia Pacific

Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.

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The digital command center comes of age
Nov 1, 2015
Clement Teo

The digital command center comes of age

What exactly is a digital command centre? Do you need one, and if so, how should you go about building it? Clement Teo of Forrester Research provides some guidance.

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