Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.
The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)
Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
Dentsu's approach to venture capital points to significant cultural changes in one of the advertising industry's most complex organisations, writes Barry Lustig of Cormorant Group.
Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.
In this interview conducted by Barry Lustig of Cormorant Group, Clear Media's Mark Thewlis speaks candidly about recent developments in the OOH industry in Asia as well as its challenges and opportunities.
As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.
If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.
And why the advertising industry should be optimistic about it.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.