Search results for "women leading change"

Articles: 17 Results Filter results»
Order By: Relevant | Latest
Premium
Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change
Jul 1, 2009
Atifa Hargrave-Silk

Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change

Subdued. It's the word that most appropriately describes this year's meeting of the world's advertising leaders in Cannes.

Premium
Perspective... This recession has been painful, but it has also brought positive change
Nov 19, 2009
Atifa Hargrave-Silk

Perspective... This recession has been painful, but it has also brought positive change

We've just spent two weeks reviewing and scoring the Agency of the Year submissions - a gruelling task that ended with a final round of discussion involving senior regional marketers in Singapore.

Premium
The value of top female talent in smashing the glass ceiling
Mar 30, 2010
Atifa Hargrave-Silk

The value of top female talent in smashing the glass ceiling

Why is it that women in advertising continue to be under-represented at the top? While the overall mix between men and women working in Asian agencies seems to be largely equal, very few women actually climb up to senior roles - an issue that's magnified on a regional level.

Premium
Perspective... Consumers are going green despite the slump. But why aren't brands?
Jul 15, 2009
Atifa Hargrave-Silk

Perspective... Consumers are going green despite the slump. But why aren't brands?

There have been more client reviews recently focusing on cost-cutting and marketing budget reductions.

Premium
Perspective... Japan's election hopefuls shakily embrace the art of online campaigning
Aug 12, 2009
Atifa Hargrave-Silk

Perspective... Japan's election hopefuls shakily embrace the art of online campaigning

Japanese electioneering has just tiptoed into the digital age.

Premium
Perspective... Sex, lies and videotapes: a star's controversy
Jun 3, 2009
Atifa Hargrave-Silk

Perspective... Sex, lies and videotapes: a star's controversy

Celebrity scandals don't get much better than this.

Premium
Perspective... How far should agencies go in helping clients be good corporate citizens?
Dec 3, 2009
Atifa Hargrave-Silk

Perspective... How far should agencies go in helping clients be good corporate citizens?

The advertising industry is used to being in the firing line, whether it's for obesity, smoking or shock-tactic advertising.

Premium
Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region
Jan 14, 2010
Atifa Hargrave-Silk

Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region

One of the creative industry's most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.

Premium
Perspective... When will the mainland's sports industry begin to play in the big league?
Oct 8, 2009
Atifa Hargrave-Silk

Perspective... When will the mainland's sports industry begin to play in the big league?

Chinese sport wasn't designed to celebrate the individual.

Premium
Perspective... Do the ads celebrated at Spikes embody the future of Asian advertising?
Sep 24, 2009
Atifa Hargrave-Silk

Perspective... Do the ads celebrated at Spikes embody the future of Asian advertising?

It's been a rough year for the creative industry; keeping advertising fresh and innovative has been a struggle as clients consistently reduce or shift budgets, and agencies battle to keep costs under control and find ways to improve the effectiveness of marketing campaigns.

Premium
Perspective... Hard times call for open dialogue with agencies
Feb 25, 2009
Atifa Hargrave-Silk

Perspective... Hard times call for open dialogue with agencies

There are some potentially painful conversations taking place between advertisers and their agencies.

Premium
Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook
Apr 11, 2010
Atifa Hargrave-Silk

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook

It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted attack messages that forced the brand to make an extraordinary about-turn.

Premium
Perspective... Was Enfatico integration model just a pipe dream?
Apr 22, 2009
Atifa Hargrave-Silk

Perspective... Was Enfatico integration model just a pipe dream?

It's hard to tell whats captivated the industry more - the fact that the Enfatico experiment failed or that WPP swallowed its pride and admitted it.

Premium
Apple's iPad may not be enough to save the print industry
Feb 11, 2010
Atifa Hargrave-Silk

Apple's iPad may not be enough to save the print industry

The veil was finally lifted on one of the most anticipated gadgets in recent years, as last month Apple showed off its new iPad - a tablet-shaped computer which the brand hopes will win it domination of the e-reader market.

Premium
Perspective... Is your agency's culture built on effectiveness?
Apr 8, 2009
Atifa Hargrave-Silk

Perspective... Is your agency's culture built on effectiveness?

The tough economy has put clients and their agencies under pressure to deliver: they have to be more accountable, more transparent and work faster than ever before..

Premium
Perspective... Is adidas paying the price for its Olympic spend?
Mar 26, 2009
Atifa Hargrave-Silk

Perspective... Is adidas paying the price for its Olympic spend?

Some important decisions will be finalised at adidas' headquarters in Germany this week, which could potentially impact the sportswear maker's marketing teams and their agencies.

Premium
Perspective... Future of press freedom in the hands of RTHK chief
Aug 27, 2008
Atifa Hargrave-Silk

Perspective... Future of press freedom in the hands of RTHK chief

The battle to safeguard the integrity and independence that have made Radio Television Hong Kong (RTHK) integral to press freedom in Hong Kong has taken a new turn, as the appointment of a new chief removes at least one of the important questions hanging over the organisation - leadership in these uncertain times.

Filter results

Date

Article Type

Site Category

Author