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Big data in marketing: Five reasons it matters
Mar 20, 2014
Aneesh Reddy

Big data in marketing: Five reasons it matters

Despite all the discussion of big data, there's a surprising lack of specifics about what benefits it can provide for marketers. Here's five.

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The 2013 Singapore Formula (1) for successful retail marketing
Oct 17, 2013
Aneesh Reddy

The 2013 Singapore Formula (1) for successful retail marketing

Singapore recently celebrated the season of speed and thrill with the annual F1 Grand Prix. What did smart marketers do to capitalise on the madness?

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