Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.
Social-media management in China remains underappreciated and under-practiced, to the point where nine out of 10 agencies rely on Excel for planning and other critical tasks. Andrew Collins of Mailman explains the factors hindering improvement.
Nimble and innovative approaches to business are not just a fad, and not just for startups. They're the chief tool agencies have to avoid becoming redundant, writes Andrew Collins of Mailman.