Search results for "women leading change"

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Creative women, please step forward
Aug 16, 2019
Pimwadee Lai

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).

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International Women's Day: 12 APAC chiefs on what they would change for women
Mar 8, 2017
Olivia Parker

International Women's Day: 12 APAC chiefs on what they would change for women

CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.

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This Women's Day, how Asian brands can move beyond gender stereotypes
Feb 25, 2019
Anita Rao Kapur

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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Feb 27, 2019
Olivia Parker

"Everything would be better if we had more women": Tara Ford

We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.

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The changes luxury brands need to make in China
Sep 9, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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Why women are the most valuable mobile gamers for advertisers
Mar 12, 2019
Delynn Ho

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

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'Disruptive women' at centre of changing notions of femininity
Oct 22, 2015
Vania Lourenco

'Disruptive women' at centre of changing notions of femininity

Views of feminism are in flux all over the world. The challenge for brands is that the prevailing narrative differs from market to market.

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Indian adland's #MeToo is not over:
May 6, 2019
Olivia Parker

Indian adland's #MeToo is not over: "Anger makes things happen—and women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

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The soul-feeding habits of 6 leading creative minds
Sep 16, 2019
Staff

The soul-feeding habits of 6 leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

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What China's changing design aesthetic tells us
May 23, 2019
René Chen, Nina Kong

What China's changing design aesthetic tells us

After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.

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OK Google, how is voice search changing marketing?
May 29, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Women’s success is business success
Aug 3, 2016
Shu Fen Goh

Women’s success is business success

R3's Goh Shu Fen makes the dollars and cents case for gender equality

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Indie vs. network: How specialist agencies are changing the agency model
Nov 28, 2018
Luke Janich

Indie vs. network: How specialist agencies are changing the agency model

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

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Bigger market changes in China bring taller silos
May 22, 2018
Bryce Whitwam

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Japanese women adopt ‘intense devil’ fitness training
Apr 6, 2017
Naoko Okada

Japanese women adopt ‘intense devil’ fitness training

Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.

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Women at work: Rise of the female 'millenipreneurs'
Jan 9, 2017
Bonnâe Ogunlade

Women at work: Rise of the female 'millenipreneurs'

Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.

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Why we need to fight the myth that women in advertising have a limited shelf life
Sep 13, 2018
Sophia Durrani

Why we need to fight the myth that women in advertising have a limited shelf life

It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
Jul 20, 2018
Jenny Chan 陳詠欣, Rick Boost

Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

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How can women rise to the top of an organisation?
Jan 3, 2017
Emma Loisel

How can women rise to the top of an organisation?

Emma Loisel, COO at The Exchange Lab, tackles gender diversity in the workplace and offers some personal advice to women looking to climb the career ladder.

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Let's end the panic over Facebook's algorithm changes
Jan 26, 2018
James Gaubert

Let's end the panic over Facebook's algorithm changes

It's not going to be so bad, and following some simple advice will better serve brands, writes Ogilvy's head of digital and social in Malaysia.

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