Search results for "women leading change"

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The Cannes Insight Session
Apr 16, 2019

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

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Opinion: We must address the culture in which gender inequality exists
May 31, 2018
Anne Rayner

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

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How to fix Pakistan's broken ad industry
May 16, 2018
Rizwan Merchant

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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Campaigns don’t shape brands—employees do
Feb 25, 2018
Steven Bleistein

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

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Time to decide which AI to talk to
Feb 13, 2018
Justin Peyton

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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The real meaning of a ‘new Dentsu’
Jan 22, 2018
Shaun Whatling

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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'Burn the whole industry to the ground'
Nov 26, 2017
Erik Ingvoldstad

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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The new awkwardness of globalisation
Nov 13, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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India’s third wave is here. Will marketers catch it?
Oct 25, 2017
Partha Sinha

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

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Hong Kong's creative industry suppresses itself
Oct 23, 2017
Jonathan Jiang

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

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Leo's Oscar and why I hope the industry sticks with awards
Oct 6, 2017
James Thompson

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

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Chinese startups falling into trap of 'safe' branding
Oct 3, 2017
Ellen Hou

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

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How older marketers stay relevant
Sep 21, 2017
Maneesh Sah

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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Mobile games are go
Jul 25, 2017
Marco Koeder

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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Are you truly ready for today's young talent?
Jul 25, 2017
Torie Henderson

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

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What I hope to see at Cannes Lions: Amit Akali
May 25, 2017
Amit Akali

What I hope to see at Cannes Lions: Amit Akali

The CCO of Medulla Communications, who is serving on this year's Pharma Lions jury, wants to see work that breaks through the category's restrictions.

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What I hope to see at Cannes Lions: Tara McKenty
May 25, 2017
Tara McKenty

What I hope to see at Cannes Lions: Tara McKenty

The creative director at Google APAC, who is serving on the Innovation Lions jury, wants to see work everyone can agree is progress.

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What I hope to see at Cannes Lions: Ted Lim
May 22, 2017
Ted Lim

What I hope to see at Cannes Lions: Ted Lim

The CCO of Dentsu Asia-Pacific, who is serving as president of this year's Direct Lions jury, wants to see intuition, courage and untraditional ideas.

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How’s your Japan strategy coming?
May 1, 2017
Barry Lustig

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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India's money shock: The enduring impact
Apr 27, 2017
Jyoti Bansal

India's money shock: The enduring impact

Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.