Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.
The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.
A former ad man suggests how to torch and then rebuild the ad agency model.
A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.
Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.
China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.
Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.
Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.
An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.
An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.
The CCO of Medulla Communications, who is serving on this year's Pharma Lions jury, wants to see work that breaks through the category's restrictions.
The creative director at Google APAC, who is serving on the Innovation Lions jury, wants to see work everyone can agree is progress.
The CCO of Dentsu Asia-Pacific, who is serving as president of this year's Direct Lions jury, wants to see intuition, courage and untraditional ideas.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.
Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.