Search results for "women leading change"

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Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
Jun 4, 2019
Trezelene Chan, Jane Ng

Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises

The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.

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Opinion: We must address the culture in which gender inequality exists
Jun 1, 2018
Anne Rayner

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

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Gender equality: Great progress in China but still a long way to go
Aug 9, 2016
Julie Marchesseault

Gender equality: Great progress in China but still a long way to go

Successful women in China somehow naturally combine ambition, dedication to their personal and professional life, and the assertion of their beauty as women.

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'Burn the whole industry to the ground'
Nov 27, 2017
Erik Ingvoldstad

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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Campaigns don’t shape brands—employees do
Feb 26, 2018
Steven Bleistein

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

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India’s third wave is here. Will marketers catch it?
Oct 26, 2017
Partha Sinha

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

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The real meaning of a ‘new Dentsu’
Jan 23, 2018
Shaun Whatling

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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Mobile games are go
Jul 26, 2017
Marco Koeder

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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Luxury: An industry redefined by cultural tensions
May 12, 2014
James Thompson

Luxury: An industry redefined by cultural tensions

With logo-driven conspicuous consumption no longer fashionable, luxury brands must show a gentler, more discreet face.

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Dig deeper for new revenue streams
Jan 26, 2016
Marcel Fenez

Dig deeper for new revenue streams

As space-based advertising gives way to other forms, media owners must invest in their understanding of the entire ecosystem.

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Hong Kong's creative industry suppresses itself
Oct 24, 2017
Jonathan Jiang

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

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The new awkwardness of globalisation
Nov 14, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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2016: Thought leaders peer ahead
Dec 23, 2015
Gary Scattergood

2016: Thought leaders peer ahead

INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?

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The Cannes Insight Session
Apr 17, 2019

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

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How to fix Pakistan's broken ad industry
May 17, 2018
Rizwan Merchant

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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How older marketers stay relevant
Sep 22, 2017
Maneesh Sah

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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What I hope to see at Cannes Lions: Amit Akali
May 26, 2017
Amit Akali

What I hope to see at Cannes Lions: Amit Akali

The CCO of Medulla Communications, who is serving on this year's Pharma Lions jury, wants to see work that breaks through the category's restrictions.

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Chinese startups falling into trap of 'safe' branding
Oct 4, 2017
Ellen Hou

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

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Time to decide which AI to talk to
Feb 14, 2018
Justin Peyton

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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Leo's Oscar and why I hope the industry sticks with awards
Oct 6, 2017
James Thompson

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.