Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.
Successful women in China somehow naturally combine ambition, dedication to their personal and professional life, and the assertion of their beauty as women.
A former ad man suggests how to torch and then rebuild the ad agency model.
Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.
An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.
The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.
With logo-driven conspicuous consumption no longer fashionable, luxury brands must show a gentler, more discreet face.
A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.
I used to ask my agencies for big ideas, but in some ways big ideas are the enemy of much-needed agility, writes Diageo's James Thompson.
As space-based advertising gives way to other forms, media owners must invest in their understanding of the entire ecosystem.
China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.
Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.
Richard Bradley is responsible for creating brand experiences for some of the world’s biggest brands, but he’s never really wanted to join an ad agency network.
A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.