Search results for "women leading change"

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Opinion: We must address the culture in which gender inequality exists
May 31, 2018
Anne Rayner

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

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Gender equality: Great progress in China but still a long way to go
Aug 8, 2016
Julie Marchesseault

Gender equality: Great progress in China but still a long way to go

Successful women in China somehow naturally combine ambition, dedication to their personal and professional life, and the assertion of their beauty as women.

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'Burn the whole industry to the ground'
Nov 26, 2017
Erik Ingvoldstad

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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India's money shock: The enduring impact
Apr 27, 2017
Jyoti Bansal

India's money shock: The enduring impact

Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.

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Are you truly ready for today's young talent?
Jul 25, 2017
Torie Henderson

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

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Campaigns don’t shape brands—employees do
Feb 25, 2018
Steven Bleistein

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

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India’s third wave is here. Will marketers catch it?
Oct 25, 2017
Partha Sinha

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

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The real meaning of a ‘new Dentsu’
Jan 22, 2018
Shaun Whatling

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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Luxury: An industry redefined by cultural tensions
May 11, 2014
James Thompson

Luxury: An industry redefined by cultural tensions

With logo-driven conspicuous consumption no longer fashionable, luxury brands must show a gentler, more discreet face.

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Mobile games are go
Jul 25, 2017
Marco Koeder

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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‘Big ideas’ can block true experimentation
Mar 22, 2016
James Thompson

‘Big ideas’ can block true experimentation

I used to ask my agencies for big ideas, but in some ways big ideas are the enemy of much-needed agility, writes Diageo's James Thompson.

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Dig deeper for new revenue streams
Jan 25, 2016
Marcel Fenez

Dig deeper for new revenue streams

As space-based advertising gives way to other forms, media owners must invest in their understanding of the entire ecosystem.

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Hong Kong's creative industry suppresses itself
Oct 23, 2017
Jonathan Jiang

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

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2016: Is farming now the future for agency deals?
Dec 22, 2015
Greg Paull

2016: Is farming now the future for agency deals?

An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.

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Polluted persuasion
Sep 22, 2016
James Thompson

Polluted persuasion

Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.

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Creativity is about problem-solving, not just ideas
Feb 29, 2016
Adrian Peter Tse

Creativity is about problem-solving, not just ideas

Richard Bradley is responsible for creating brand experiences for some of the world’s biggest brands, but he’s never really wanted to join an ad agency network.

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The new awkwardness of globalisation
Nov 13, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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2016: Thought leaders peer ahead
Dec 22, 2015
Gary Scattergood

2016: Thought leaders peer ahead

INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?

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The Cannes Insight Session
Apr 16, 2019

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

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How to fix Pakistan's broken ad industry
May 16, 2018
Rizwan Merchant

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.