Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.
Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.
Successful women in China somehow naturally combine ambition, dedication to their personal and professional life, and the assertion of their beauty as women.
A former ad man suggests how to torch and then rebuild the ad agency model.
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.
The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.
A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.
With logo-driven conspicuous consumption no longer fashionable, luxury brands must show a gentler, more discreet face.
As space-based advertising gives way to other forms, media owners must invest in their understanding of the entire ecosystem.
China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.
A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
The CCO of Medulla Communications, who is serving on this year's Pharma Lions jury, wants to see work that breaks through the category's restrictions.
Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.
With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.
Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.