Search results for "women leading change"

Articles: 1275 Results Filter results»
Order By: Relevant | Latest
Premium
Jeweller taps into women's passion
Jul 15, 2004

Jeweller taps into women's passion

Just Gold-Just Diamond has kicked off a US$3 million TV-led advertising campaign, supported by print, outdoor and POS. The Leo Burnett-developed campaign uses the theme 'The religion of beauty' as a communication platform.

Premium
Reebok zones in on Indian women
May 20, 2004

Reebok zones in on Indian women

Reebok has launched the first of its Woman's World stores in Delhi, marking the first time that Reebok International has taken the concept outside the US.

Premium
India: Reebok zones in on Indian women
May 21, 2004

India: Reebok zones in on Indian women

MUMBAI: Reebok has launched the first of its Woman's World stores in Delhi, marking the first time that Reebok International has taken the concept outside the US.

Premium
India: Women target of new Electrolux campaign
Mar 12, 2004

India: Women target of new Electrolux campaign

DELHI: Swedish home appliances giant Electrolux Kelvinator is shifting its communication towards women, given their influence in household purchase decisions, making the second home appliances company to take this route after rival Whirlpool.

Premium
India: Women target of new Electrolux campaign
Mar 12, 2004

India: Women target of new Electrolux campaign

DELHI: Swedish home appliances giant Electrolux Kelvinator is shifting its communication towards women, given their influence in household purchase decisions, making the second home appliances company to take this route after rival Whirlpool.

Premium
Greater China: Jeweller taps into women's passion
Jul 16, 2004

Greater China: Jeweller taps into women's passion

GREATER CHINA: Just Gold-Just Diamond has kicked off a US$3 million TV-led advertising campaign, supported by print, outdoor and POS. The Leo Burnett-developed campaign uses the theme 'The religion of beauty' as a communication platform. According to Burnett group brand director Ruby Lee: "The brand evolved from 'True women' in the '90s to the recent 'Women's privileges'. Women's devotion to beauty is so intense that it could be likened to a religion.

Premium
Headline: Electrolux designs showrooms to reach women
May 7, 2004

Headline: Electrolux designs showrooms to reach women

The Electrolux Kelvinator brand of consumer durables, which has started to gear more of its communication and promotions towards women, has taken this strategy to the shop floor. It plans to set up dealer showrooms that are owned, managed and staffed by women. The first such showroom is scheduled to open in Delhi in a few months, and will be designed distinctly differently from its regular showrooms, giving a more feminine ambience.

Premium
Headline: HK portal builds community for working women
May 7, 2004

Headline: HK portal builds community for working women

Online media company Atnext.com has launched a women's portal, atnextlady.com, as part of efforts to create a virtual community for modern, working women. The portal has also set up a points and rewards system, which allows users to earn points every time they log on to the website and to take part in activities such as chat, forums and contests.

Premium
Electrolux India moves to Mudra as it eyes women
Mar 12, 2004

Electrolux India moves to Mudra as it eyes women

Electrolux Kelvinator has handed Optimum Media Solutions, the media specialist arm of Mudra Communications, its media planning and buying account in India. The appointment comes ahead of an aggressive marketing strategy aimed at women, whom the company categorises as 'hope managers', between 20 to 35 years of age, with 'a mind of their own'.

Premium
Electrolux India moves to Mudra as it eyes women
Mar 12, 2004

Electrolux India moves to Mudra as it eyes women

Electrolux Kelvinator has handed Optimum Media Solutions, the media specialist arm of Mudra Communications, its media planning and buying account in India. The appointment comes ahead of an aggressive marketing strategy aimed at women, whom the company categorises as 'hope managers', between 20 to 35 years of age, with 'a mind of their own'.

Premium
Branding: Levi's joins women's 'dress' jeans market
Oct 22, 2004

Branding: Levi's joins women's 'dress' jeans market

SINGAPORE: Levi's has launched a new female-oriented range, supported by an integrated advertising and PR campaign.

Premium
A Hint of Change in the Air
Jul 18, 2004

A Hint of Change in the Air

In the last 12 months, Asia-Pacific's elite earners showed an increased appetite for international daily newspapers... and cartoons.

Premium
A hint of change in the air
Jul 16, 2004

A hint of change in the air

In the last 12 months, Asia-Pacific's elite earners showed an increased appetite for international daily newspapers ... and cartoons, as Jo Bowman discovered

Premium
Maybelline gives women 'virtual' makeover in HK
Dec 2, 2004

Maybelline gives women 'virtual' makeover in HK

Online marketing company Open Creative has developed an interactive touch-screen kiosk for L'Oreal's Maybelline cosmetics brand, giving female consumers a virtual makeover.

Premium
Branding: Audemars Piguet targets women in 2005 sales plans
Dec 3, 2004

Branding: Audemars Piguet targets women in 2005 sales plans

HONG KONG: Luxury watch brand Audemars Piguet has rolled out a celebrity-led campaign to promote a 'white Christmas' with its Deva, Dream and Lady Royal Oak watch collections for women.

Premium
InComm Brodeur wins PR remit for Women's Week
Jul 2, 2004

InComm Brodeur wins PR remit for Women's Week

InComm Brodeur has outgunned eight other agencies to scoop the project PR account for the Ministry of Gender Equality's Women's Week event.

Premium
InComm Brodeur wins PR remit for Women's Week
Jul 2, 2004

InComm Brodeur wins PR remit for Women's Week

SEOUL: InComm Brodeur has outgunned eight other agencies to scoop the project PR account for the Ministry of Gender Equality's Women's Week event.

Premium
Southeast Asia: Averine calls for women to 'make love to your skin'
Jul 30, 2004

Southeast Asia: Averine calls for women to 'make love to your skin'

SINGAPORE: Averine Paris Skincare Cosmetics has unveiled a new and bigger brand campaign, provocatively themed, 'Make love to your skin', to target female professionals in the 21 to 45-year-old segment who buy on nutritional value.

Premium
Manila sees Red as HSBC launches women-only card
Jan 30, 2004

Manila sees Red as HSBC launches women-only card

MANILA: HSBC has painted the town red with its Red MasterCard campaign, promoting the country's first credit card for women.

Premium
Manila sees Red as HSBC launches women-only card
Jan 30, 2004

Manila sees Red as HSBC launches women-only card

MANILA: HSBC has painted the town red with its Red MasterCard campaign, promoting the country's first credit card for women.

Filter results

Date

Article Type

Site Category