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Publishers form programmatic alliance
Mar 18, 2015
Arif Durrani

Publishers form programmatic alliance

GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.

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MediaCom wins global media planning business for Mars
Dec 17, 2014
Arif Durrani

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

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Unilever calls US$4.65 billion global media review
Dec 13, 2011
Arif Durrani

Unilever calls US$4.65 billion global media review

GLOBAL - Unilever has started a global review of its estimated US$4.65 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.

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US online ad spend to overtake all print and DM
Mar 9, 2010
Arif Durrani

US online ad spend to overtake all print and DM

GLOBAL - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.

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