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Sea change: What FMCG brands are doing about plastic pollution
Aug 22, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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The increasing Islamisation of Indonesia
Aug 13, 2018
Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Marketing in Indonesia: Cautious, with a chance of boycotts
Jan 28, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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India's massive millennial wave
Nov 5, 2017
Gunjan Prasad

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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Foreign sports eye fertile Asian grounds
Oct 13, 2016
Gunjan Prasad

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

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Hoop dreams: How the NBA inspires young Asians
Sep 14, 2016
Gunjan Prasad

Hoop dreams: How the NBA inspires young Asians

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.

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Go-Jek: Social impact, delivered on two wheels
Jul 27, 2016
Gunjan Prasad

Go-Jek: Social impact, delivered on two wheels

Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.

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Indonesia 'pushing at the seams to express itself'
May 2, 2016
Gunjan Prasad

Indonesia 'pushing at the seams to express itself'

ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.

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How Unilever works in Indonesia, the region's most social market
May 19, 2015
Gunjan Prasad

How Unilever works in Indonesia, the region's most social market

Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.

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