The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.
Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.
Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.