Search results for "women leading change"

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Examining blockchain: uses in advertising, media and beyond
Nov 13, 2019
Jessica Goodfellow

Examining blockchain: uses in advertising, media and beyond

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

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A history of brand experience through the decades
Nov 4, 2019
Surekha Ragavan

A history of brand experience through the decades

A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.

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Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?
Nov 4, 2019
Jessica Goodfellow

Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?

Compromised, complicit or somewhere in between, not all players within the digital ad ecosystem are treating ad fraud as a crime.

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Mongolia: from ore mining to data mining
Oct 14, 2019
Robert Sawatzky

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

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Amazon gears up for advertising services push in Asia
Sep 29, 2019
David Blecken, Jessica Goodfellow

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

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Sea change: What FMCG brands are doing about plastic pollution
Aug 21, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 15, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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My culture: APAC creatives on their wellsprings of inspiration
Jun 17, 2019
Staff Reporters

My culture: APAC creatives on their wellsprings of inspiration

What inspires the inspired? Some of the region's luminaries reveal what moves them.

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Can better stock pictures eliminate stereotypes?
May 20, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Industry welcomes online tracking crackdown, despite short-term pain
May 13, 2019
Jessica Goodfellow

Industry welcomes online tracking crackdown, despite short-term pain

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

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Do you relate? The psychology of social sharing
May 6, 2019
Amy Snelling

Do you relate? The psychology of social sharing

Understanding the science behind what compels people to share can lead to new ways of thinking about content.

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Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Marcomms is in a mid-life crisis, but we can survive it
Mar 27, 2019
Staff Reporters

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Mar 11, 2019
Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

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How to name a new brand in an age of global business
Feb 18, 2019
Louise George Kittaka

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

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Will APAC advertising ever tackle its disability deficit?
Jan 1, 2019
Matthew Keegan

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

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Project Me: crafting a 'personal brand' for career success
Nov 29, 2018
Louise George Kittaka

Project Me: crafting a 'personal brand' for career success

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

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Seeking pastures new? All you need to know about moving client-side
Nov 12, 2018
David Blecken

Seeking pastures new? All you need to know about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Why it's time for toys and toy ads to go gender-neutral in Asia
Nov 1, 2018
Olivia Parker

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

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Overwork: a tragedy in Japan spurs overdue change
Oct 11, 2018
David Blecken

Overwork: a tragedy in Japan spurs overdue change

The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.