Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.
Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
Look away and digital marketing in China changes. All this week, leading up to the Digital 360 conference in Shanghai and the launch of the 2016 China Digital A-List, we look at what’s being phased out and what the next big thing is.
If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.
In the first of a regular column, Campaign's resident tech guru answers your pressing questions on all aspects of digital marketing. In association with Xaxis.
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
As the number of mobile wallet operators increases, the race is on to encourage consumers to download these—but for this to happen, there must be a clear reward.
Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.
CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?
As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.
In the vanity-driven wearables market, fashion helps to sell function.
It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.