Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.
If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.
Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.
In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.
Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
China’s internet players are shifting the centre of gravity in the global digital economy.
As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.