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Delving into Libra: Is Facebook's currency the future of finance?
Jul 17, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Tech leapfrogging: three ways APAC is set to keep besting the west
Oct 8, 2018
Matthew Miller

Tech leapfrogging: three ways APAC is set to keep besting the west

Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).

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How brands can be smarter with data science
Jul 9, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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Marketers no longer lost in neural machine translation
Jul 5, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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'Human-like' voice search a major brand asset — if properly deployed
Nov 6, 2018
Matthew Keegan

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Digital China Report: Mobile first and last
Apr 20, 2016
Helen Roxburgh

Digital China Report: Mobile first and last

Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.

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Blockchain: The end of advertising as we know it?
Feb 12, 2018
Faaez Samadi

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Neuroscience shows all we know is wrong
Jul 27, 2015
James Thompson

Neuroscience shows all we know is wrong

Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.

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Breaking the internet, Chinese style
Nov 16, 2016
Jenny Chan 陳詠欣, Simon Young

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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Neuromarketing: Ad gurus who do the voodoo based on what you view
Apr 5, 2017
Matthew Keegan

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

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Insurance accelerators: Not just brand practice
May 17, 2016
Adrian Peter Tse

Insurance accelerators: Not just brand practice

In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.

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Genetic data: a marketers’ dream that may never become reality
Jan 8, 2019
David Blecken

Genetic data: a marketers’ dream that may never become reality

Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.

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How blockchain is helping Asian advertisers (or not)
May 16, 2019
David Blecken

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

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Innovation centres take root in Asia
May 8, 2018
Megan Gell

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

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Tech startups: Rise of China’s silicon dragons
Jul 28, 2016
Staff Reporters

Tech startups: Rise of China’s silicon dragons

China’s internet players are shifting the centre of gravity in the global digital economy.

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Machine learning: Threat or benefit?
Jul 18, 2016
Staff Reporters

Machine learning: Threat or benefit?

As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?

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Zozo and the new world of apparel marketing
Sep 11, 2018
David Blecken

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

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Teaching clueless chatbots the art of conversation
Oct 6, 2017
Jenny Chan 陳詠欣

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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Holograms make virtual mark on the world stage
May 25, 2017
Helen Roxburgh

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.