Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution.
For a region consistently referred to as 'diverse', we still have a long way to go.
For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.
The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.
The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.
The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Ogilvy remains a stable presence in turbulent times, putting effort into growing relationships with existing clients rather than chasing new accounts at all costs.
After settling into a new spot in the the Publicis Groupe org chart, 2018 was a year of identity-building for Digitas. How did the agency perform?
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.
As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.
In what turned out to its final year under its venerable name, JWT did better than you might think. See the last grade we'll ever give J Walter Thompson.
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.
JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.
We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
FCB is moving in the right direction, but still needs to strengthen its standing in the markets between India and New Zealand.