Search results for "women leading change"

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Women to Watch 2016: Agents of change
Aug 4, 2016
Staff Reporters

Women to Watch 2016: Agents of change

Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 22, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Diversity in Asia rising, though mindsets slow to change
Oct 9, 2018
Olivia Parker

Diversity in Asia rising, though mindsets slow to change

For a region consistently referred to as 'diverse', we still have a long way to go.

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What young women want from an advertising career
Mar 19, 2017
Soon Chen Kang 江欣珍

What young women want from an advertising career

For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.

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Belt & Road: Will all roads lead to (Brand) China?
Oct 1, 2018
Jenny Chan 陳詠欣

Belt & Road: Will all roads lead to (Brand) China?

The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.

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Gender equality: Do social pressures, not bias, hold women back?
Aug 4, 2016
Jenny Chan 陳詠欣

Gender equality: Do social pressures, not bias, hold women back?

The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.

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Rocked by scandals, Japan must change
Jan 4, 2017
Nori Takahiro

Rocked by scandals, Japan must change

Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.

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ADK sees mindset change as the first step to better working conditions
Dec 10, 2017
David Blecken

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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Brexit and Trump: All change for media and advertisers?
Jan 3, 2017
Rob Norman

Brexit and Trump: All change for media and advertisers?

Reality took a back seat in 2016, posing serious questions for journalists and marketers alike.

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Why gender-neutral marketing may not mean equality
May 27, 2019
Jenny Chan 陳詠欣

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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40 under 40 2019: Asia-Pacific's top rising talent
Nov 28, 2019
Robert Sawatzky

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Agency Report Card 2018: Ogilvy
Mar 18, 2019
Staff Reporters

Agency Report Card 2018: Ogilvy

Ogilvy remains a stable presence in turbulent times, putting effort into growing relationships with existing clients rather than chasing new accounts at all costs.

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Agency Report Card 2018: Digitas
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Digitas

After settling into a new spot in the the Publicis Groupe org chart, 2018 was a year of identity-building for Digitas. How did the agency perform?

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Sri Lanka: aspirational, creative — and entirely different from India
Aug 26, 2019
Surekha Ragavan

Sri Lanka: aspirational, creative — and entirely different from India

The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.

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Gender gap in PR and comms: perception versus reality?
May 14, 2018
Li Mei Foong

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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Agency Report Card 2018: Publicis Worldwide
Mar 18, 2019
Staff Reporters

Agency Report Card 2018: Publicis Worldwide

2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.

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Agency Report Card 2018: J Walter Thompson
Mar 18, 2019
Staff Reporters

Agency Report Card 2018: J Walter Thompson

In what turned out to its final year under its venerable name, JWT did better than you might think. See the last grade we'll ever give J Walter Thompson.

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Agency Report Card 2018: ADK
Mar 18, 2019
Staff Reporters

Agency Report Card 2018: ADK

As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.

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The APAC adland gender gap: Scope, causes and cures
Mar 19, 2017
Robert Sawatzky

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

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Case study: Eyeing stereotypes
Mar 19, 2017
Faaez Samadi

Case study: Eyeing stereotypes

JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.