Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
For a region consistently referred to as 'diverse', we still have a long way to go.
For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.
The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.
The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.
Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.
The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.
Reality took a back seat in 2016, posing serious questions for journalists and marketers alike.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
Ogilvy remains a stable presence in turbulent times, putting effort into growing relationships with existing clients rather than chasing new accounts at all costs.
After settling into a new spot in the the Publicis Groupe org chart, 2018 was a year of identity-building for Digitas. How did the agency perform?
The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.
In what turned out to its final year under its venerable name, JWT did better than you might think. See the last grade we'll ever give J Walter Thompson.
As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.
We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.
JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.