Search results for "women leading change"

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Women to Watch 2016: Agents of change
Aug 5, 2016
Staff Reporters

Women to Watch 2016: Agents of change

Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution.

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Diversity in Asia rising, though mindsets slow to change
Oct 10, 2018
Olivia Parker

Diversity in Asia rising, though mindsets slow to change

For a region consistently referred to as 'diverse', we still have a long way to go.

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What young women want from an advertising career
Mar 20, 2017
Soon Chen Kang 江欣珍

What young women want from an advertising career

For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.

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Belt & Road: Will all roads lead to (Brand) China?
Oct 2, 2018
Jenny Chan 陳詠欣

Belt & Road: Will all roads lead to (Brand) China?

The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.

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Gender equality: Do social pressures, not bias, hold women back?
Aug 5, 2016
Jenny Chan 陳詠欣

Gender equality: Do social pressures, not bias, hold women back?

The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.

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ADK sees mindset change as the first step to better working conditions
Dec 11, 2017
David Blecken

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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Why gender-neutral marketing may not mean equality
May 28, 2019
Jenny Chan 陳詠欣

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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Agency Report Card 2018: Ogilvy
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Ogilvy

Ogilvy remains a stable presence in turbulent times, putting effort into growing relationships with existing clients rather than chasing new accounts at all costs.

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Agency Report Card 2018: Digitas
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Digitas

After settling into a new spot in the the Publicis Groupe org chart, 2018 was a year of identity-building for Digitas. How did the agency perform?

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Gender gap in PR and comms: perception versus reality?
May 15, 2018
Li Mei Foong

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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Agency Report Card 2018: Publicis Worldwide
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Publicis Worldwide

2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.

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Agency Report Card 2018: ADK
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: ADK

As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.

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Agency Report Card 2018: J Walter Thompson
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: J Walter Thompson

In what turned out to its final year under its venerable name, JWT did better than you might think. See the last grade we'll ever give J Walter Thompson.

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The Asia-Pacific Power List: The region's most influential brand marketers
Dec 11, 2018
Robert Sawatzky

The Asia-Pacific Power List: The region's most influential brand marketers

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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The APAC adland gender gap: Scope, causes and cures
Mar 20, 2017
Robert Sawatzky

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

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Case study: Eyeing stereotypes
Mar 20, 2017
Faaez Samadi

Case study: Eyeing stereotypes

JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.

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Agency Report Card 2017: Y&R
Mar 19, 2018
Staff Reporters

Agency Report Card 2017: Y&R

We assess Y&R's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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The top stories of 2018
Dec 6, 2018
Matthew Miller

The top stories of 2018

A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
Oct 23, 2018
Olivia Parker

40 Under 40: 2018's class of young leaders in APAC marketing and communications

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Agency Report Card 2018: FCB
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: FCB

FCB is moving in the right direction, but still needs to strengthen its standing in the markets between India and New Zealand.