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Indonesian and Thai consumers most chatty about brands online: Nielsen
Jan 22, 2020
Rahul Sachitanand

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

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Zomato eats into Uber, acquires food business in India
Jan 21, 2020
Campaign India Team

Zomato eats into Uber, acquires food business in India

Uber CEO has promised this does not spell the end of its India presence.

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The Trade Desk ties with Gojek to link online ads with offline sales
Jan 21, 2020
Jessica Goodfellow

The Trade Desk ties with Gojek to link online ads with offline sales

TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.

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Is a cookie-less future a concern in mobile-heavy Asia?
Jan 21, 2020
Jessica Goodfellow

Is a cookie-less future a concern in mobile-heavy Asia?

SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?

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Move and win roundup: Week of January 20, 2020
Jan 20, 2020
Staff Reporters

Move and win roundup: Week of January 20, 2020

Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, KRDS, Adobe, VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.

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Douyin scores for football leagues
Jan 17, 2020
Surekha Ragavan

Douyin scores for football leagues

Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.

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Samsung and L'Oreal ads found on climate change denial YouTube videos
Jan 16, 2020
Omar Oakes

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

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Google's two-year cookie deadline: are advertisers ready to change?
Jan 16, 2020
Omar Oakes

Google's two-year cookie deadline: are advertisers ready to change?

Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?

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'There are many who are hoping AI is just a fad that'll go away'
Jan 16, 2020
Prasad Sangameshwaran

'There are many who are hoping AI is just a fad that'll go away'

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

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Meet the 2019 40 Under 40: Ian Loon
Jan 15, 2020
Staff Reporters

Meet the 2019 40 Under 40: Ian Loon

Read about Ian Loon of Starcom, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Adtech fuels M&A deals in 2019 as holding companies hit the brakes
Jan 15, 2020
Jennifer Small

Adtech fuels M&A deals in 2019 as holding companies hit the brakes

Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.

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Cyber coaxing: Nudge strategies in the age of AI
Jan 15, 2020
Geeta Lobo , Amit Adarkar

Cyber coaxing: Nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

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It's going to be a defining year for adtech: 2020 predictions
Jan 15, 2020
Jessica Goodfellow

It's going to be a defining year for adtech: 2020 predictions

Six experts gaze into the crystal ball and predict the biggest shifts that will occur within the adtech industry in what is expected to be a whirlwind year.

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Grindr and OkCupid among dating apps handing data to 'out of control' adtech
Jan 14, 2020
Omar Oakes

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

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Hakuhodo launches expanded Vietnam agency
Jan 14, 2020
Jessica Goodfellow

Hakuhodo launches expanded Vietnam agency

Hakuhodo wants to take advantage of a market experiencing "burgeoning digital business growth".

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Behind the beast: How adtech grew in the past decade
Jan 13, 2020
Jessica Goodfellow

Behind the beast: How adtech grew in the past decade

Programmatic has underpinned the rapid growth of the digital ad industry...but it has also become a "monster that is hard to reverse".

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Heads up from your phone, there's a train coming through
Jan 13, 2020
Ad Nut

Heads up from your phone, there's a train coming through

Keep your eyes on the roads—and the rails—urges a Transport for NSW campaign by Wunderman Thompson Sydney, which marks the launch of Sydney's new light-rail system.

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If CES 2020 didn't inspire you, then you're in the wrong business
Jan 12, 2020
Oliver McAteer

If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

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Block by block, Lego builds burgeoning brand in China
Jan 9, 2020
Rahul Sachitanand

Block by block, Lego builds burgeoning brand in China

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market

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Move and win roundup: Week of January 13, 2020
Jan 9, 2020
Staff Reporters

Move and win roundup: Week of January 13, 2020

Read news from TheAsianparent, The Mavericks India, BBH, Havas, Ogilvy, Nissan, Sense, W Communications, Heckler, Clemenger BBDO Sydney, WATconsult, Town Square, Lowe Lintas, VMLY&R Auckland, Happiness Saigon, MakerStreet Redd+E, and more to come, in our weekly collection of people moves and account news.

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