They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Uber CEO has promised this does not spell the end of its India presence.
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.
SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?
Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, KRDS, Adobe, VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
Read about Ian Loon of Starcom, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.
AI based nudges would be even more powerful levers to modify behaviour
Six experts gaze into the crystal ball and predict the biggest shifts that will occur within the adtech industry in what is expected to be a whirlwind year.
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
Hakuhodo wants to take advantage of a market experiencing "burgeoning digital business growth".
Programmatic has underpinned the rapid growth of the digital ad industry...but it has also become a "monster that is hard to reverse".
Keep your eyes on the roads—and the rails—urges a Transport for NSW campaign by Wunderman Thompson Sydney, which marks the launch of Sydney's new light-rail system.
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market
Read news from TheAsianparent, The Mavericks India, BBH, Havas, Ogilvy, Nissan, Sense, W Communications, Heckler, Clemenger BBDO Sydney, WATconsult, Town Square, Lowe Lintas, VMLY&R Auckland, Happiness Saigon, MakerStreet Redd+E, and more to come, in our weekly collection of people moves and account news.