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Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges
May 5, 2016
Will Clem

Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges

Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy marketers to turn economic worries into opportunity.

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'It's a problem, but we can fix it': marketers vow to defeat ad fraud
Feb 26, 2016
Will Clem

'It's a problem, but we can fix it': marketers vow to defeat ad fraud

MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.

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Rising to the consumer challenge
Nov 2, 2015
Will Clem

Rising to the consumer challenge

CHINA INNOVATION 2015: This is Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing, advertising and customer relations industry.

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Your market needs you
Nov 2, 2015
Will Clem

Your market needs you

CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.

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