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Is your digital marketing strategy fit for long-term engagement?
Jul 20, 2015
Anjali Puri

Is your digital marketing strategy fit for long-term engagement?

The belief that consumers have short attention spans drives many digital-engagement strategies. Anjali Puri of TNS Qualitative reminds that digital technology is well suited to creating long-term interaction.

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The magic mantra of contextual targeting needs an update
Nov 5, 2014
Anjali Puri

The magic mantra of contextual targeting needs an update

Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits consideration.

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