Search results for "women leading change"

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Lightning pace of change in Taiwan
Aug 7, 2016
Evan Teng

Lightning pace of change in Taiwan

Traction for digital marketing demands that marketers and agencies optimise their response times.

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Change: There’s an app for that
Jun 28, 2015
Jaideep Shergill

Change: There’s an app for that

India’s consumers are becoming digitally empowered. Here’s how brands can keep up.

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Rewarding ad engagement: The changing Philippines digital landscape
Jul 10, 2016
Jean Lander Agor

Rewarding ad engagement: The changing Philippines digital landscape

The Philippines is undergoing a digital shift as brands become more innovative in exploring digital and mobile advertising channels.

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Diversity: Australian brands lead the way on inclusive marketing
Aug 1, 2016
Jenny Chan 陳詠欣

Diversity: Australian brands lead the way on inclusive marketing

Whether reflecting the country or influencing it (probably both), Australian brands and their agencies are making marketing increasingly inclusive. Agency leaders share advice and cautions.

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Still growing: Burgeoning online retail sales driving China's economy
Jun 16, 2019
Nielsen

Still growing: Burgeoning online retail sales driving China's economy

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

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Q&A: The factors that make Thailand a unique market
Jul 5, 2017
Matthew Miller

Q&A: The factors that make Thailand a unique market

We asked three in-markets experts for their insights into Thai consumers.

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Japan’s top local brands
Jun 24, 2018
David Blecken

Japan’s top local brands

Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.

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Malaysia’s Top 100 Brands: Global brands dominate
Aug 11, 2019
Faaez Samadi

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

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Multinationals struggle to localise in Japan
Jun 30, 2019
David Blecken

Multinationals struggle to localise in Japan

The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.

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Australia's top 100 brands for 2018
Jun 10, 2018
Olivia Parker

Australia's top 100 brands for 2018

Amazon landed in Australia last year in a climate of shattered consumer trust. Which brands have been the most—and least—successful at keeping Australians' custom?

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Malaysia’s lack of local love turning a corner
Aug 11, 2019
Faaez Samadi

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

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Ecommerce-savvy Malaysians still cautious about spending
Aug 11, 2019
Nielsen

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

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Convenience will play an even bigger role in Japan's future
Jun 24, 2018
Nielsen

Convenience will play an even bigger role in Japan's future

Growth does not come easily in Japan, but brands are experimenting with service innovation to stay ahead.

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Q&A: The factors that make South Korea a unique market
Jun 21, 2017
Staff Reporters

Q&A: The factors that make South Korea a unique market

We asked five in-market experts for their insights into South Korea's consumers.

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India: Sky-high shopping confidence but a slowdown in FMCG
Jul 28, 2019
Nielsen

India: Sky-high shopping confidence but a slowdown in FMCG

Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.

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Vietnam catching up on itself
Aug 2, 2015
Tom Guerin

Vietnam catching up on itself

Vietnam is a country of contrasts, says Tom Guerin, managing director for TBWA\Group Vietnam where everything is same same, but different

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Will Apple ever be able to outdo South Korea’s biggest brands?
Sep 8, 2019
David Blecken

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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Taiwan's top local brands
Aug 5, 2018
Staff Reporters

Taiwan's top local brands

In-country experts weigh in on the popularity of Asus, HTC, and Uni-President in Taiwan, and suggest that pride could come before a fall

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Q&A: Local versus global brands in Vietnam
Jul 2, 2017
Rick Boost

Q&A: Local versus global brands in Vietnam

We asked five in-market experts for their take on the prospects for local versus global brands in Vietnam

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Brand Summit China 2018
May 20, 2018

Brand Summit China 2018

Brand Summit China is an exclusive opportunity for guests to learn from the best performing brands across the region.