Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.
When the sun went down, Singapore lit up with ethereal light shows and interactive installations.
Given that the forum brought in many high-profile business professionals and politicians, security and logistics were a major part of the scramble.
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.
INVNT partners with Xero to deliver the ‘Coachella for accountants’.
What revs the operational engines for the team behind the annual Formula 1 race.
Tencent hosts a gaming experience for 3,000 fans in Shanghai while millions join online.
To create an impression, the brand allowed audiences to get physically involved.
The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.
MCI Korea overcomes last-minute cancellations due to political tension during FIP World Congress in Seoul.
Brand building becomes community building in Shanghai.
The international sporting brand finds local flavour
Luxury launch event threatened by largest typhoons of the century.