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Harley-Davidson completes epic tour in China
Apr 14, 2019
Soon Chen Kang 江欣珍

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

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Case study: Singapore Night Festival
Feb 10, 2019
Sanjay Surana

Case study: Singapore Night Festival

When the sun went down, Singapore lit up with ethereal light shows and interactive installations.

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Bloomberg forum in Singapore was turned around in 10 weeks
Jan 6, 2019
Surekha Ragavan

Bloomberg forum in Singapore was turned around in 10 weeks

Given that the forum brought in many high-profile business professionals and politicians, security and logistics were a major part of the scramble.

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Photos: Mercedes-Benz goes back to basics in C-Class launch
Nov 20, 2018
Soon Chen Kang 江欣珍

Photos: Mercedes-Benz goes back to basics in C-Class launch

To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.

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Chinese brands on a charm offensive overseas
Nov 1, 2018
Soon Chen Kang 江欣珍

Chinese brands on a charm offensive overseas

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

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Case study: Xerocon Brisbane
Sep 13, 2018
Megan Gell

Case study: Xerocon Brisbane

INVNT partners with Xero to deliver the ‘Coachella for accountants’.

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What it's like to work on... Singapore Grand Prix
Sep 6, 2018
Surekha Ragavan

What it's like to work on... Singapore Grand Prix

What revs the operational engines for the team behind the annual Formula 1 race.

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Case study: Tencent's immersive gaming experience
Jun 3, 2018
Megan Gell

Case study: Tencent's immersive gaming experience

Tencent hosts a gaming experience for 3,000 fans in Shanghai while millions join online.

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All-terrain launch for Lincoln Navigator in Beijing
Mar 25, 2018
Megan Gell

All-terrain launch for Lincoln Navigator in Beijing

To create an impression, the brand allowed audiences to get physically involved.

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What it's like to work on... the 2018 Winter Olympics
Feb 25, 2018
Kim Benjamin

What it's like to work on... the 2018 Winter Olympics

The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.

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The show must go on: Event planning in Korea amid rising political tensions
Feb 20, 2018
Megan Gell

The show must go on: Event planning in Korea amid rising political tensions

MCI Korea overcomes last-minute cancellations due to political tension during FIP World Congress in Seoul.

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Airbnb launches 'Festival of Hosting' in China
Feb 6, 2018
Lauren Arena

Airbnb launches 'Festival of Hosting' in China

Brand building becomes community building in Shanghai.

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Rugby Sevens gains traction in Singapore
Nov 26, 2017
Lauren Arena

Rugby Sevens gains traction in Singapore

The international sporting brand finds local flavour

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Mercedes-Benz S-Class launch in Hong Kong
Nov 26, 2017
Megan Gell

Mercedes-Benz S-Class launch in Hong Kong

Luxury launch event threatened by largest typhoons of the century.

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