Search results for "women leading change"

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5 ways to incorporate wellness into your event
Jun 4, 2019
Beverley Williamson

5 ways to incorporate wellness into your event

"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."

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Getting ready for the multi-hub club
Jan 22, 2019
Jeannie Griffin

Getting ready for the multi-hub club

Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…

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The role of tech in immersive experiences
Dec 19, 2018
Jerome De Baecque

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

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5 ways to pull off a killer SMM program
Oct 10, 2018
Kari Wendel, Xinling Yap

5 ways to pull off a killer SMM program

Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.

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It's not always about the venue, it's what you do with it
Oct 1, 2018
Darren Lim

It's not always about the venue, it's what you do with it

Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.

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5 tips for tracking event engagement
Aug 27, 2018
Prerna Pant

5 tips for tracking event engagement

Tracking event engagement means staying on top of what the attendees and clients are talking about.

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How to make your event “moment-ready”
Jun 20, 2018
Alan Alroy

How to make your event “moment-ready”

Moment marketing capitalises on having the right message at just the right moment.

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How brands use VR to bring destinations to life
Jun 18, 2018
Antony Lawrence

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

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Is incentive travel the new luxury?
May 6, 2018
Pádraic Gilligan

Is incentive travel the new luxury?

The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.

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We're measuring experiential all wrong
Mar 6, 2018
Ivan Entchevitch

We're measuring experiential all wrong

The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.

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AI will help us reach our creative potential: Google
Feb 11, 2018
Lauren Arena

AI will help us reach our creative potential: Google

Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.

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How DMOs can better defend marketing budgets
Jan 18, 2018
Carolyn Childs

How DMOs can better defend marketing budgets

Don’t wait for budget kickback to happen.

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What it's like to work on... the Olympics
Jan 16, 2018
Staff Reporters

What it's like to work on... the Olympics

Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.

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Neuroscience is coming to events: Nissan
Dec 12, 2017
Andrew Mccorkell

Neuroscience is coming to events: Nissan

Active attendee engagement is crucial—and needs to be measured as a key ROI metric.

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Events need to be 'sticky': Pico
Nov 26, 2017
Elizabeth Wood

Events need to be 'sticky': Pico

Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.

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Must-have apps for busy event professionals
Sep 3, 2017
Darren J Kerr

Must-have apps for busy event professionals

There’s a huge array of event apps, but what apps do eventprofs carry on their smartphones and laptops?