A handy guide for the events industry in a 'new era of sustainability'.
New leadership, new facilities and major city-wide investment is transforming the city’s offering.
With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events
PCMA president Sherrif Karamat unpacks issues surrounding inclusivity and diversity, and the power of meetings to bridge differences.
“In Shanghai, even a new starter can get a foot in the door. If you don’t stay hungry and on top of the game, you could be supplanted without even knowing it.”
The COO of MCI Group on why agencies must rethink the rules of adult learning.
Events can use huge amounts of energy and leave a considerable carbon footprint. So what is the industry doing to offset that?
All it takes is a sense of goodwill and a bit of pre-planning.
Event venues are responsible for churning out thousands of meal covers in a short span of time - it's time we think about all that wastage.
The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.
Paul Lu, Intel China’s brand campaign, creative and event director, on translating “Intel inside, amazing outside” for events, the importance of digital amplification, and managing cost pressures.
Putting in place great content is one thing, but how do you know if it’s worked?
There’s more to data gathering than numbers, spreadsheets and feedback forms.
"Intangible rewards, such as experiential travel rewards, can create lasting memories and positive associations."
The cost of customer acquisition in the meetings ecosystem has risen dramatically over the last five years—but how will Asia properties react?
VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.
Agencies anticipate more disruption, more events and fewer players.
Event360 recap: Challenges in attracting and retaining talent in the industry.
The biggest sporting event in the world is upon us and that means one thing – brands are scoring deals from all corners of the pitch.