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Brand Health Check: Can Clarks find its feet in APAC?
Jul 25, 2018
Jenny Chan 陳詠欣

Brand Health Check: Can Clarks find its feet in APAC?

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

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Marks & Spencer's ill-omened ending in China began a decade ago
Apr 9, 2018
Jenny Chan 陳詠欣

Marks & Spencer's ill-omened ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

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Disney’s merger challenge
Mar 4, 2018
Matthew Keegan

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

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Ikea's ecommerce challenge
Jan 9, 2018
Soon Chen Kang 江欣珍

Ikea's ecommerce challenge

BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.

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Is HTC poised for a comeback with Google's help?
Oct 16, 2017
Babar Khan Javed

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

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Cathay Pacific's brand is not the issue—its experience is
May 25, 2017
Matthew Miller

Cathay Pacific's brand is not the issue—its experience is

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

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Stopping the downward spiral at Maxis
Jun 22, 2016
Staff Reporters

Stopping the downward spiral at Maxis

BRAND HEALTH CHECK: The Malaysian telco’s users are leaving it in droves and writing songs about it. Is it too late?

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What's ailing Burberry in Asia-Pacific?
Jun 16, 2016
Byravee Iyer

What's ailing Burberry in Asia-Pacific?

Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.

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Jollibee’s global ambition faces a battle
Mar 22, 2016
Staff Reporters

Jollibee’s global ambition faces a battle

BRAND HEALTH CHECK: The chain’s popularity at home has yet to translate into global success despite years of trying.

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Sasa Hong Kong needs more than stores
Feb 11, 2016
Staff Reporters

Sasa Hong Kong needs more than stores

BRAND HEALTH CHECK: With high-volume sales on the out, Sasa has to turn itself into more than a bargain brand.

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Xiaomi’s sales blip is a cause for worry
Jan 11, 2016
Staff Reporters

Xiaomi’s sales blip is a cause for worry

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

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Groupon needs loyalty more than deals
Nov 11, 2015
Staff Reporters

Groupon needs loyalty more than deals

BRAND HEALTH CHECK: Reliance on short-sighted discounts, with poor customer experience, has damaged the brand.

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Hyundai flounders due to sedan reliance
Oct 18, 2015
Staff Reporters

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

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Lead-fears hammer Maggi in India
Jul 28, 2015
Staff Reporters

Lead-fears hammer Maggi in India

BRAND HEALTH CHECK: After over 30 years as one of India’s favorite noodle brands, Maggi is pulled from the shelves.

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Lack of focus drags down Hong Kong's Giordano
May 20, 2015
Staff Reporters

Lack of focus drags down Hong Kong's Giordano

BRAND HEALTH CHECK: Poor decisions and a flawed merchandise mix have seen Giordano’s appeal fall dramatically.

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Honda trades in CEO for younger model
May 3, 2015
Staff Reporters

Honda trades in CEO for younger model

BRAND HEALTH CHECK: The challenges are plenty, but can a new, low-profile CEO help restore Honda’s former glory?

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Price, leadership woes hit Mulberry
Sep 21, 2014
Staff Reporters

Price, leadership woes hit Mulberry

BRAND HEALTH CHECK: British heritage label’s comeback hinges on celebrity tie-up and new affordable luxury range.

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Ivory and dolphin meat: Rakuten’s sales policy raises questions
May 12, 2014
Staff Reporters

Ivory and dolphin meat: Rakuten’s sales policy raises questions

BRAND HEALTH CHECK: Trade in illegal animal goods shows the brand has work to do to become a truly global player.

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