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Brand Summit China 2019
Jul 14, 2019

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

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Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions
Jun 19, 2017
Staff Writer

Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions

Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.

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Miaozhen announces new cross-device solution: UserGraph
Jun 6, 2016
Staff Writer

Miaozhen announces new cross-device solution: UserGraph

Tech firm has partnered with Drawbridge to deliver game-changing algorithm.

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OMD: Five myths about media debunked
Jun 6, 2016
Staff Writer

OMD: Five myths about media debunked

In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.

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Focus Media: Striding ahead, fuelled by data
Jun 5, 2016
Staff Writer

Focus Media: Striding ahead, fuelled by data

Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.

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BlueDigital: Blend tech and creativity to win China digital
Jun 5, 2016
Staff Writer

BlueDigital: Blend tech and creativity to win China digital

Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".

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Tencent digital case studies: Mobile brings brands to life
May 31, 2015
SY Lau

Tencent digital case studies: Mobile brings brands to life

By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.

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Miaozhen's exclusive programmatic debut in China
May 31, 2015
Miaozhen Systems

Miaozhen's exclusive programmatic debut in China

Mindshare and Miaozhen collaborate with Nestlé on a private marketplace for premium inventory—a first in the nation.

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