Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Tech firm has partnered with Drawbridge to deliver game-changing algorithm.
In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.
Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.
Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".
By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.
Mindshare and Miaozhen collaborate with Nestlé on a private marketplace for premium inventory—a first in the nation.