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Averine calls for women to 'make love to your skin'
Jul 30, 2004

Averine calls for women to 'make love to your skin'

Averine Paris Skincare Cosmetics has unveiled a new and bigger brand campaign, provocatively themed, 'Make love to your skin', to target female professionals in the 21 to 45-year-old segment who buy on nutritional value.

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Mobile marketer rides on Valentine's day to lead in recall
Mar 25, 2004

Mobile marketer rides on Valentine's day to lead in recall

Taiwan telco TCC romps to the top of the chart with its 'Love 901' Valentine-timed TV spots

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Rivals outspend, but Coca-Cola leads Thai recall league
Jun 3, 2004

Rivals outspend, but Coca-Cola leads Thai recall league

Coca-Cola triumphs, while a popular energy beverage vanishes clear off the radar.

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HBO hits Singapore's streets to push show
Jul 30, 2004

HBO hits Singapore's streets to push show

HBO Asia is making a splash in print and outdoor to promote its award-winning Sex and the City show, which was broadcast in Singapore for the first time this month following changes to the way cable TV shows are rated. (Media, July 16)

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Durex banks on space shuttle imagery in Thai TV push
Jul 30, 2004

Durex banks on space shuttle imagery in Thai TV push

Durex is drawing on sexual innuendos to promote the brand's three new variants on television, a medium riddled with stifling regulations for condom advertisers.

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SPH firm launches Her World in China
May 6, 2004

SPH firm launches Her World in China

Singapore's SPH Magazines has targeted an initial circulation of 40,000 for the China edition of its female title Her World.

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Shaping up for NBA's advance into China
Jun 3, 2004

Shaping up for NBA's advance into China

The CBA plans to reinvent itself, borrowing heavily from its powerful US rival. Is China's NBA-obsessed market ready to support it?

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Lai tips Apple's rise to top of Taiwan's newspaper heap
Mar 26, 2004

Lai tips Apple's rise to top of Taiwan's newspaper heap

Jimmy Lai, the maverick chairman of Hong Kong's Next Media group, is confident the company's 10-month old daily in Taiwan will lead the market in under two years.

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KFC ropes in slim talent to focus on sandwich launch
Jul 29, 2004

KFC ropes in slim talent to focus on sandwich launch

KFC has launched a light-hearted TV campaign to support its launch this month of the Go-Go Sandwich for summer.

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FCUK debuts with timepiece range for top-end youths
Mar 26, 2004

FCUK debuts with timepiece range for top-end youths

British apparel and lifestyle brand FCUK, known for its controversial advertising, is making its debut in the India market following its tie-up with Timex Watches.

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He's hip, hot and now in Hong Kong
Jul 16, 2004

He's hip, hot and now in Hong Kong

Inheriting a strong brand is a marketer's dream; Wim Hekstra's is to make it even stronger.

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Interface scoops job for launch of flavoured beers
Jul 29, 2004

Interface scoops job for launch of flavoured beers

Brewer and beverage distributor Meal International has hired Interface to launch its fruit-flavoured A1-Ice beer brand in a NT$20 million (about US$580.000) summer campaign.

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Watsons finds a way to go direct to consumers' concerns
Jul 30, 2004

Watsons finds a way to go direct to consumers' concerns

A retailer's approach with a difference reached its core target and scored with TV viewers, too.

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Triads front new TVC for 7-Eleven
Jul 29, 2004

Triads front new TVC for 7-Eleven

Triad gangs and the popular Chinese pastime mahjong are among local themes making up convenience store chain 7-Eleven's latest advertising campaign.

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Cosmetic makeover alone won't aid Amby
Aug 26, 2004

Cosmetic makeover alone won't aid Amby

The Ambassador's third major makeover is purely cosmetic, and this could make it difficult to shake off its "brand dinosaur" image.

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Lotte buys entry to sweet market with Parry stake
Mar 26, 2004

Lotte buys entry to sweet market with Parry stake

The Murugappa Group has divested its stake in Parrys Confectionery (PCL) to Lotte Confectio-nery, giving the US$900 million Korean company a step into the India market.

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Hair colour label builds buzz with TV spot teasers
Mar 26, 2004

Hair colour label builds buzz with TV spot teasers

Hair colouring brand Sara Sara has rolled out a serial-like television campaign, posing a series of questions, to create market buzz.

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Navy gives city taste of life with vulnerable seas
Jul 30, 2004

Navy gives city taste of life with vulnerable seas

The Singapore Navy has sought to remind people of the role it plays in the security of the city-state as part of a recruitment drive developed by Saatchi & Saatchi.

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Sports agency to cash in with Shanghai office
May 6, 2004

Sports agency to cash in with Shanghai office

Total Sports Asia (TSA) will open its first China office in Shanghai in mid-June, in an attempt to cash in on mainland companies' burgeoning interest in sports marketing opportunities.

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Cup Noodles opts for Gallic boost
Oct 21, 2004

Cup Noodles opts for Gallic boost

Market leader Cup Noodles has launched a new sales promotion-led campaign to give the brand a more premium appeal.

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