Averine Paris Skincare Cosmetics has unveiled a new and bigger brand campaign, provocatively themed, 'Make love to your skin', to target female professionals in the 21 to 45-year-old segment who buy on nutritional value.
Taiwan telco TCC romps to the top of the chart with its 'Love 901' Valentine-timed TV spots
Coca-Cola triumphs, while a popular energy beverage vanishes clear off the radar.
HBO Asia is making a splash in print and outdoor to promote its award-winning Sex and the City show, which was broadcast in Singapore for the first time this month following changes to the way cable TV shows are rated. (Media, July 16)
Durex is drawing on sexual innuendos to promote the brand's three new variants on television, a medium riddled with stifling regulations for condom advertisers.
Singapore's SPH Magazines has targeted an initial circulation of 40,000 for the China edition of its female title Her World.
The CBA plans to reinvent itself, borrowing heavily from its powerful US rival. Is China's NBA-obsessed market ready to support it?
Jimmy Lai, the maverick chairman of Hong Kong's Next Media group, is confident the company's 10-month old daily in Taiwan will lead the market in under two years.
KFC has launched a light-hearted TV campaign to support its launch this month of the Go-Go Sandwich for summer.
British apparel and lifestyle brand FCUK, known for its controversial advertising, is making its debut in the India market following its tie-up with Timex Watches.
Inheriting a strong brand is a marketer's dream; Wim Hekstra's is to make it even stronger.
Brewer and beverage distributor Meal International has hired Interface to launch its fruit-flavoured A1-Ice beer brand in a NT$20 million (about US$580.000) summer campaign.
A retailer's approach with a difference reached its core target and scored with TV viewers, too.
Triad gangs and the popular Chinese pastime mahjong are among local themes making up convenience store chain 7-Eleven's latest advertising campaign.
The Ambassador's third major makeover is purely cosmetic, and this could make it difficult to shake off its "brand dinosaur" image.
The Murugappa Group has divested its stake in Parrys Confectionery (PCL) to Lotte Confectio-nery, giving the US$900 million Korean company a step into the India market.
Hair colouring brand Sara Sara has rolled out a serial-like television campaign, posing a series of questions, to create market buzz.
The Singapore Navy has sought to remind people of the role it plays in the security of the city-state as part of a recruitment drive developed by Saatchi & Saatchi.
Total Sports Asia (TSA) will open its first China office in Shanghai in mid-June, in an attempt to cash in on mainland companies' burgeoning interest in sports marketing opportunities.
Market leader Cup Noodles has launched a new sales promotion-led campaign to give the brand a more premium appeal.