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Advanced Ad-onomics: Contain your excitement as content is not child's play
Jun 7, 2016
Will Clem

Advanced Ad-onomics: Contain your excitement as content is not child's play

In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.

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Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges
May 5, 2016
Will Clem

Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges

Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy marketers to turn economic worries into opportunity.

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Rising to the consumer challenge
Nov 2, 2015
Will Clem

Rising to the consumer challenge

CHINA INNOVATION 2015: This is Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing, advertising and customer relations industry.

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Your market needs you
Nov 2, 2015
Will Clem

Your market needs you

CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.

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