In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.
Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy marketers to turn economic worries into opportunity.
CHINA INNOVATION 2015: This is Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing, advertising and customer relations industry.
CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.