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Content marketing: Changing the rules of the game for marketers
Oct 21, 2013
Yvonne Chang

Content marketing: Changing the rules of the game for marketers

Content marketing, the new kid on the block, goes well with native advertising, but the major driver is still the user's choice.

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Is this the real life? Is this just (mobile) fantasy?
Mar 29, 2017
Yvonne Chang

Is this the real life? Is this just (mobile) fantasy?

Criteo's Yvonne Chang offers some thoughts on how retail brands can be champions by striking the right chord with consumers.

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