Search results for "women leading change"

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Is streetwear a tool of self expression in China?
May 26, 2019
Yiling Pan

Is streetwear a tool of self expression in China?

Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.

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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
May 5, 2019
Yiling Pan

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
Mar 6, 2019
Yiling Pan

Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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China’s state media investigates fake followers of celebrities
Mar 3, 2019
Yiling Pan

China’s state media investigates fake followers of celebrities

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

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How brands are missing opportunities with wealthy Chinese
Jan 27, 2019
Yiling Pan, Haisong Li

How brands are missing opportunities with wealthy Chinese

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.

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WeChat opens its closed ecosystem for brands
Jan 14, 2018
Yiling Pan

WeChat opens its closed ecosystem for brands

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

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Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese
Aug 3, 2017
Yiling Pan

Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese

The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.

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Alibaba and Tencent’s fight over Chinese cashless spenders escalates
Aug 2, 2017
Yiling Pan

Alibaba and Tencent’s fight over Chinese cashless spenders escalates

Rivals provide real-money discounts and deals during 'cashless week'.

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A day in the shopping life of a young affluent Chinese man
Jul 20, 2017
Yiling Pan

A day in the shopping life of a young affluent Chinese man

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

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