Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.
Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.
In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.
The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.
Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.
Rivals provide real-money discounts and deals during 'cashless week'.
The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.