Fed up with sitting through dull presentations, Tyron Giuliani of Optia Partners looks back to the time he hosted the former US vice-president in Tokyo to offer some inspiration.
Agencies need to use everything at their disposal to attract people who are otherwise likely to gravitate towards other industries. So why is so little attention given to job descriptions, asks Tyron Giuliani.
Asking your boss for a raise is never an easy task, especially following the GFC as your boss now has more ammunition than before to guilt you into keeping that request muted. However, if you do some research, plan and get creative, you may just get what you are looking for.
Tyron Giuliani, industry partner for advertising and consumer groups at Optia Partners in Tokyo, shares his insights on mobile marketing and usage in Japan.