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The case for playable ads
Jan 17, 2019
Tom Simpson

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

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Big-brand budgets to flow to programmatic in 2015: MediaQuark
Jan 19, 2015
Tom Simpson

Big-brand budgets to flow to programmatic in 2015: MediaQuark

Tom Simpson, CEO of MediaQuark, offers seven programmatic trends for the year ahead, along with results from his company's survey of advertisers' attitudes about deploying data-driven marketing.

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