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The next phase of marketing
Aug 3, 2015
Susie Sell

The next phase of marketing

A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.

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Strategic content: Beware of diving in head-first
Nov 17, 2014
Susie Sell

Strategic content: Beware of diving in head-first

Brands need to take stock of their content marketing initiatives and ensure they fit into the bigger business picture.

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Healthcare brands change communications tack
May 6, 2014
Susie Sell

Healthcare brands change communications tack

ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.

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Nominations please: Campaign Asia-Pacific to showcase 40 women under 40
Jun 10, 2013
Susie Sell

Nominations please: Campaign Asia-Pacific to showcase 40 women under 40

ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.

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Big pharma in uphill battle
Jun 6, 2013
Susie Sell

Big pharma in uphill battle

As the dynamics of healthcare change, brands need to define their selling points.

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OMG Asia-Pacific set to update regional management structure
May 21, 2013
Susie Sell

OMG Asia-Pacific set to update regional management structure

ASIA-PACIFIC – Additional details have emerged about impending leadership changes at OMG Asia-Pacific, which will see the network appoint sub-regional heads for Greater China and Southeast Asia.

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The future of design in Asia: Brands must be adventurous
May 20, 2013
Susie Sell

The future of design in Asia: Brands must be adventurous

Tips on how businesses and brands can leverage design in surprising ways.

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BBC World News and BBC.com begin major repositioning
Mar 12, 2013
Susie Sell

BBC World News and BBC.com begin major repositioning

SINGAPORE – BBC World News and BBC.com are to launch a major repositioning exercise, rolling out the channel's most significant global marketing campaign amid increased competition for viewership and audiences.

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Super Group re-brands; aims to elevate position in Southeast Asia
Jan 10, 2013
Susie Sell

Super Group re-brands; aims to elevate position in Southeast Asia

SINGAPORE – Singapore F&B brand owner Super Group has undergone a rebranding exercise, launching a new identity as it looks to enhance its global presence and elevate its position in Southeast Asia markets.

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Andy Greenaway to leave Saatchi & Saatchi for SapientNitro
Jan 8, 2013
Susie Sell

Andy Greenaway to leave Saatchi & Saatchi for SapientNitro

SINGAPORE – Andy Greenaway is set to depart Saatchi & Saatchi to assume the role of executive creative director for Asia-Pacific at SapientNitro.

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Media Prima TV Network appoints creative AOR
Dec 18, 2012
Susie Sell

Media Prima TV Network appoints creative AOR

KUALA LUMPUR – Leading terrestrial television network Media Prima TV Network has appointed Y&R Malaysia as its agency-of-record, following a three-way pitch.

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Magna Global downgrades 2013 media owner revenues forecast; expects 3.1 per cent growth
Dec 2, 2012
Susie Sell

Magna Global downgrades 2013 media owner revenues forecast; expects 3.1 per cent growth

ASIA-PACIFIC - Global media owner advertising revenues are expected to grow 3.1 per cent in 2013—1.4 per cent less than previously forecast, according to Magna Global.

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Magna Global forecasts
Dec 2, 2012
Susie Sell

Magna Global forecasts "explosive" advertising growth in emerging markets

SINGAPORE - Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions.

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INTERVIEW: Carat's O'Brien on the Dentsu deal and plans ahead
Nov 15, 2012
Susie Sell

INTERVIEW: Carat's O'Brien on the Dentsu deal and plans ahead

SINGAPORE – Carat’s Asia-Pacific CEO Sean O’Brien likes change, revealing that he thrives in the disruption a fluid environment affords. Some may say it is just as well given the takeover of Aegis by Dentsu earlier this year.

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INTERVIEW: Sony Mobile's Ola Lilja Molén
Nov 13, 2012
Susie Sell

INTERVIEW: Sony Mobile's Ola Lilja Molén

SINGAPORE - It’s been a year of change for Sony Mobile as it became a wholly owned subsidiary of Sony Corporation, before pushing through a major restructure globally. Ola Lilja Molén, head of Southeast Asia markets at Sony Mobile, talks about the impact of moving closer to the parent company, as well as Samsung's recent success.

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AKQA ventures into Japan, opens Tokyo office
Nov 8, 2012
Susie Sell

AKQA ventures into Japan, opens Tokyo office

TOKYO – Digital agency AKQA has expanded into Japan, marking its first office launch in Asia following its acquisition by WPP earlier this year.

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Singapore Tourism Board launches tender for creative, media and digital agencies
Nov 8, 2012
Susie Sell

Singapore Tourism Board launches tender for creative, media and digital agencies

SINGAPORE – The Singapore Tourism Board (STB) has launched its open tender to appoint creative, media, digital and digital production agencies.

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GroupM agrees to acquire majority stake in digital agency in the Philippines, Indonesia
Nov 5, 2012
Susie Sell

GroupM agrees to acquire majority stake in digital agency in the Philippines, Indonesia

MANILA – GroupM has agreed to acquire a majority stake in digital marketing agency Netbooster Asia in the Philippines and Indonesia in a bid to strengthen its digital capabilities in the region.

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John Kyriakou: Singapore must become creative heart of Asia
Oct 28, 2012
Susie Sell

John Kyriakou: Singapore must become creative heart of Asia

SINGAPORE – As he prepares to leave Singapore after 20 years, ad veteran John Kyriakou said the creativity that first put Singapore on the map has largely disappeared, but it's not too late to get it back.

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Malaysia Airlines settles global media account; selects IPG Mediabrands
Sep 27, 2012
Susie Sell

Malaysia Airlines settles global media account; selects IPG Mediabrands

KUALA LUMPUR – Malaysia Airlines has concluded its global media pitch, handing its planning and buying account to IPG Mediabrands.

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