A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.
Brands need to take stock of their content marketing initiatives and ensure they fit into the bigger business picture.
ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.
ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.
As the dynamics of healthcare change, brands need to define their selling points.
ASIA-PACIFIC – Additional details have emerged about impending leadership changes at OMG Asia-Pacific, which will see the network appoint sub-regional heads for Greater China and Southeast Asia.
Tips on how businesses and brands can leverage design in surprising ways.
SINGAPORE – BBC World News and BBC.com are to launch a major repositioning exercise, rolling out the channel's most significant global marketing campaign amid increased competition for viewership and audiences.
SINGAPORE – Singapore F&B brand owner Super Group has undergone a rebranding exercise, launching a new identity as it looks to enhance its global presence and elevate its position in Southeast Asia markets.
SINGAPORE – Andy Greenaway is set to depart Saatchi & Saatchi to assume the role of executive creative director for Asia-Pacific at SapientNitro.
KUALA LUMPUR – Leading terrestrial television network Media Prima TV Network has appointed Y&R Malaysia as its agency-of-record, following a three-way pitch.
ASIA-PACIFIC - Global media owner advertising revenues are expected to grow 3.1 per cent in 2013—1.4 per cent less than previously forecast, according to Magna Global.
SINGAPORE - Emerging markets in Asia like Malaysia and Vietnam will experience “explosive growth” in advertising during 2013, according to Magna Global’s latest predictions.
SINGAPORE – Carat’s Asia-Pacific CEO Sean O’Brien likes change, revealing that he thrives in the disruption a fluid environment affords. Some may say it is just as well given the takeover of Aegis by Dentsu earlier this year.
SINGAPORE - It’s been a year of change for Sony Mobile as it became a wholly owned subsidiary of Sony Corporation, before pushing through a major restructure globally. Ola Lilja Molén, head of Southeast Asia markets at Sony Mobile, talks about the impact of moving closer to the parent company, as well as Samsung's recent success.
TOKYO – Digital agency AKQA has expanded into Japan, marking its first office launch in Asia following its acquisition by WPP earlier this year.
SINGAPORE – The Singapore Tourism Board (STB) has launched its open tender to appoint creative, media, digital and digital production agencies.
MANILA – GroupM has agreed to acquire a majority stake in digital marketing agency Netbooster Asia in the Philippines and Indonesia in a bid to strengthen its digital capabilities in the region.
SINGAPORE – As he prepares to leave Singapore after 20 years, ad veteran John Kyriakou said the creativity that first put Singapore on the map has largely disappeared, but it's not too late to get it back.
KUALA LUMPUR – Malaysia Airlines has concluded its global media pitch, handing its planning and buying account to IPG Mediabrands.