Major news, silly campaigns, behind-the-scenes videos, famous faces, exclusive features, award winners and everything in between: here are the top 25 most-read pieces of Campaign Asia-Pacific content in 2015.
The year's 10 top tittle-tattle tidbits, plus our all-in-fun selection of industry figures who may have been 'separated at birth' from better-known twins.
Our list of the year's most significant launches includes ventures with implications for online media, sports marketing, viral videos, social-media crisis management and Asia-based startups.
Some serious shuffling took place amongst regional leadership at many agencies this year. Here's our list of the top 5 appointments, and some choice comments came along with them.
Campaign Asia-Pacific announces the winners of the 2015 Agency Network of the Year awards, presented tonight in Singapore.
Campaign Asia-Pacific announces the winners of the 2015 Agency of the Year awards in the Greater China region, presented tonight in Shanghai.
What's the proper timing for using Tinder? What surprising body parts are required in order to work in the industry today? Our list of favourite quotes from 2015 not only answers these questions but also presents proof that we live in a world teeming with tossers who wouldn't know strategy if it hit them on the head.
Campaign Asia-Pacific announces the winners of the 2015 Agency of the Year awards in the South Asia region, presented Monday night in Mumbai.
From Nikkei buying the FT to Alibaba building out its advertising services, our selection of some of the most significant deals of the year across the media and marketing industries.
In what many called 'the year of the pitch', big global competitions had many executives pulling their hair out. Here, R3 runs down the creative and media pitches that had the most APAC significance.
PARIS - Publicis Groupe is restructuring its business model by breaking down its disciplines into four "solutions hubs" with each client led by a chief client officer, effective January 2. The change includes a new role for Jarek Ziebinski, currently Leo Burnett's APAC chairman and CEO.
Campaign Asia-Pacific announces the list of judges who took part in the 2015 Agency of the Year Awards.
TOKYO - Dentsu has announced changes to its board members and executive officers, including the retirement of director and EVP Yuzuru Kato and appointment of Jerry Buhlmann as a senior vice-president from his current position as executive officer.
Here is the shortlist for the South Asia region in the 2015 Campaign Asia-Pacific Agency of the Year awards.
BRAND HEALTH CHECK: Reliance on short-sighted discounts, with poor customer experience, has damaged the brand.
TOKYO - Eyeing global growth, ADK has announced the formation of a new business unit called ADK Global, which will be based in Singapore and led by Rob Sherlock as CEO.
HONG KONG - Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.
CHINA INNOVATION 2015: China has taken to the Internet of Things with gusto and by some accounts is leading the field.
BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble
SINGAPORE - Dentsu Aegis Network (DAN) has announced the acquisition of Fountainhead Entertainment, an event and activation company with more than 200 employees in India.