CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.
SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.
ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.
The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.
KUALA LUMPUR – Rexona, Unilever’s deodorant brand, has launched a countrywide activation with a regional campaign theme 'Do: More, aiming to support underprivileged children in Malaysia'.
The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.
CHINA - Nike Women and Wieden+Kennedy China strove to get Chinese women to embrace sports as a means of self empowerment while promoting an online challenge-and-reward platform.
TOKYO – Procter & Gamble has launched The Pantene Effect: A Japan Story, a brand-focused video, to showcase how Pantene products make changes to the daily lives of ordinary Japanese.
SINGAPORE – Groupon, Deal and Plus! Big Deal top the deal-buying industry in Singapore, according to first quarter data from AllDealsLeak (ADL), an ecommerce information and measurement company.
SINGAPORE – Indonesia is the world's most confident market, while Southeast Asian markets dominate the top 10 ranking of the world’s biggest savers, according to Nielsen’s Consumer Confidence Index for the second quarter.
HONG KONG - Global communications agency Golin Harris has appointed Glenn Schloss as executive director of its corporate communications practice in Hong Kong.
BEIJING - China will be Asia’s biggest contributor of new ad dollars to the global market in 2013, while the internet remains the fastest growing medium, according to ZenithOptimedia’s latest adspend forecast.
SINGAPORE – Jetstar Asia has appointed AKA Asia as the lead PR agency for Southeast Asia after a four-way pitch.
HONG KONG – Digitas and Razorfish Asia-Pacific networks has appointed Ian Shepherd and Richard Gostelow, aka ‘Goz’, as regional executive creative directors.
ASIA PACIFIC – In Asia-Pacific, consumers’ online shopping habits are shifting from PC to smartphone, led by emerging markets such as Indonesia and Thailand, while China remains the region’s most prolific market for online shopping, according to the MasterCard Online Shopping Survey.
HONG KONG – The Constituency Management Group (CMG), a collective of specialist public relations and marketing firms under the Interpublic Group of Companies (IPG), has appointed Julia Bennett as director of talent acquisition for Asia Pacific.
ASIA PACIFIC – Text100 CEO Aedhmar Hynes talks about the evolution of the role of chief communications officer, how to engage with stakeholders and consumers, and fighting over talent in the digital era.
SINGAPORE - Online video and entertainment company VeNA has hired digital sales executive Yogesh Foflia as head of sales for Southeast Asia, effective immediately.
SINGAPORE - Arcade has launched a new global campaign for Unilever’s Clear shampoo in the US.
SINGAPORE – Unilever’s Lux brand, in collaboration with its global digital agency SapientNitro and content partner Yahoo, recently launched ‘House of Lux’, a social platform for the brand’s fans to discover and share 'fabulously feminine' things.