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China’s wired women connect and shop online the most
Nov 13, 2013
Sophie Chen

China’s wired women connect and shop online the most

CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.

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Times are changing for luxury watch brands
Aug 25, 2013
Sophie Chen

Times are changing for luxury watch brands

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.

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Asia’s ad women still earn less than men but the gap narrows at small companies: Font
Dec 19, 2013
Sophie Chen

Asia’s ad women still earn less than men but the gap narrows at small companies: Font

ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.

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CASE STUDY: AWARE Singapore battles violence against women with social media and art
Dec 19, 2013
Sophie Chen

CASE STUDY: AWARE Singapore battles violence against women with social media and art

The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.

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Rexona invites Malaysian women to virtual relay race for charity
May 21, 2013
Sophie Chen

Rexona invites Malaysian women to virtual relay race for charity

KUALA LUMPUR – Rexona, Unilever’s deodorant brand, has launched a countrywide activation with a regional campaign theme 'Do: More, aiming to support underprivileged children in Malaysia'.

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CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears
Jan 6, 2014
Sophie Chen

CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears

The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.

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CASE STUDY: How Nike promoted self-confidence for young women in China
Aug 16, 2012
Sophie Chen

CASE STUDY: How Nike promoted self-confidence for young women in China

CHINA - Nike Women and Wieden+Kennedy China strove to get Chinese women to embrace sports as a means of self empowerment while promoting an online challenge-and-reward platform.

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P&G blue boxes bring positive change to ordinary Japanese
Jul 31, 2013
Sophie Chen

P&G blue boxes bring positive change to ordinary Japanese

TOKYO – Procter & Gamble has launched The Pantene Effect: A Japan Story, a brand-focused video, to showcase how Pantene products make changes to the daily lives of ordinary Japanese.

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Groupon leads deal-buying sites in Singapore: ADL
Jun 6, 2013
Sophie Chen

Groupon leads deal-buying sites in Singapore: ADL

SINGAPORE – Groupon, Deal and Plus! Big Deal top the deal-buying industry in Singapore, according to first quarter data from AllDealsLeak (ADL), an ecommerce information and measurement company.

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Southeast Asia leads consumer confidence globally: Nielsen
Jul 22, 2013
Sophie Chen

Southeast Asia leads consumer confidence globally: Nielsen

SINGAPORE – Indonesia is the world's most confident market, while Southeast Asian markets dominate the top 10 ranking of the world’s biggest savers, according to Nielsen’s Consumer Confidence Index for the second quarter.

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Golin Harris appoints Glenn Schloss to lead corporate communications in Hong Kong
Jan 31, 2013
Sophie Chen

Golin Harris appoints Glenn Schloss to lead corporate communications in Hong Kong

HONG KONG - Global communications agency Golin Harris has appointed Glenn Schloss as executive director of its corporate communications practice in Hong Kong.

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China will lead Asia’s contribution of adspend to the global market: ZenithOptimedia
Dec 2, 2012
Sophie Chen

China will lead Asia’s contribution of adspend to the global market: ZenithOptimedia

BEIJING - China will be Asia’s biggest contributor of new ad dollars to the global market in 2013, while the internet remains the fastest growing medium, according to ZenithOptimedia’s latest adspend forecast.

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Jetstar Asia selects AKA Asia as the lead PR agency for SEA
Feb 3, 2013
Sophie Chen

Jetstar Asia selects AKA Asia as the lead PR agency for SEA

SINGAPORE – Jetstar Asia has appointed AKA Asia as the lead PR agency for Southeast Asia after a four-way pitch.

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Ian Shepherd and Richard Gostelow join Digitas and Razorfish as regional creative leads
Jan 27, 2013
Sophie Chen

Ian Shepherd and Richard Gostelow join Digitas and Razorfish as regional creative leads

HONG KONG – Digitas and Razorfish Asia-Pacific networks has appointed Ian Shepherd and Richard Gostelow, aka ‘Goz’, as regional executive creative directors.

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Emerging markets lead smartphone shopping in Asia-Pacific: MasterCard
Mar 19, 2013
Sophie Chen

Emerging markets lead smartphone shopping in Asia-Pacific: MasterCard

ASIA PACIFIC – In Asia-Pacific, consumers’ online shopping habits are shifting from PC to smartphone, led by emerging markets such as Indonesia and Thailand, while China remains the region’s most prolific market for online shopping, according to the MasterCard Online Shopping Survey.

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Julia Bennett to lead talent acquisition for CMG in Asia Pacific
Jan 16, 2013
Sophie Chen

Julia Bennett to lead talent acquisition for CMG in Asia Pacific

HONG KONG – The Constituency Management Group (CMG), a collective of specialist public relations and marketing firms under the Interpublic Group of Companies (IPG), has appointed Julia Bennett as director of talent acquisition for Asia Pacific.

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Text100 CEO Aedhmar Hynes on evolving her agency to reflect changes in communications
Feb 19, 2013
Sophie Chen

Text100 CEO Aedhmar Hynes on evolving her agency to reflect changes in communications

ASIA PACIFIC – Text100 CEO Aedhmar Hynes talks about the evolution of the role of chief communications officer, how to engage with stakeholders and consumers, and fighting over talent in the digital era.

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VeNA hires Yogesh Foflia to lead SEA sales
Nov 27, 2012
Sophie Chen

VeNA hires Yogesh Foflia to lead SEA sales

SINGAPORE - Online video and entertainment company VeNA has hired digital sales executive Yogesh Foflia as head of sales for Southeast Asia, effective immediately.

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Heidi Klum stars in Arcade’s global campaign for Clear
Aug 7, 2012
Sophie Chen

Heidi Klum stars in Arcade’s global campaign for Clear

SINGAPORE - Arcade has launched a new global campaign for Unilever’s Clear shampoo in the US.

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Lux invites fans to share their fabulousness at ‘House of Lux’
Jan 15, 2014
Sophie Chen

Lux invites fans to share their fabulousness at ‘House of Lux’

SINGAPORE – Unilever’s Lux brand, in collaboration with its global digital agency SapientNitro and content partner Yahoo, recently launched ‘House of Lux’, a social platform for the brand’s fans to discover and share 'fabulously feminine' things.

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