Search results for "women leading change"

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Stereotypes, quotas and the need for awards celebrating women
Mar 8, 2017
Soon Chen Kang 江欣珍, Olivia Parker

Stereotypes, quotas and the need for awards celebrating women

Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.

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International Women's Day: Just another day for brands to sell?
Mar 8, 2017
Soon Chen Kang 江欣珍

International Women's Day: Just another day for brands to sell?

By turning the day into another excuse for retail therapy, have brands lost the thread? And does commercialisation risk a backlash?

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Where are the women, Nikon?
Sep 19, 2017
Soon Chen Kang 江欣珍

Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

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How brands are marking International Women's Day in APAC
Mar 8, 2018
Soon Chen Kang 江欣珍

How brands are marking International Women's Day in APAC

Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.

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Olay tells women in Thailand age is just a number
Feb 1, 2018
Soon Chen Kang 江欣珍

Olay tells women in Thailand age is just a number

Olay rolls out 'Fearless at any age' campaign for Thailand, which will be followed by other markets in the region.

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What young women want from an advertising career
Mar 20, 2017
Soon Chen Kang 江欣珍

What young women want from an advertising career

For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.

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What do hip and religious Muslim women want?
Sep 26, 2017
Soon Chen Kang 江欣珍

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

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Women's group and JWT expose the 'career line'
Mar 9, 2017
Soon Chen Kang 江欣珍

Women's group and JWT expose the 'career line'

An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.

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Chang Beer partners with Hong Kong hip-hop artist on its Urban Pulse trail
Aug 1, 2018
Soon Chen Kang 江欣珍

Chang Beer partners with Hong Kong hip-hop artist on its Urban Pulse trail

Beer brand highlights urban stylings of Masta Mic and his crew.

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China leads global M&A slowdown: R3
Jul 17, 2017
Soon Chen Kang 江欣珍

China leads global M&A slowdown: R3

Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.

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Malaysia's 4As announces major changes for Kancil Awards
Sep 21, 2016
Soon Chen Kang 江欣珍

Malaysia's 4As announces major changes for Kancil Awards

Channel-based categories undergo revamp; public will be able to view submissions online.

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Philippines, India lead highest ad revenue growth in APAC: IHS Markit
Apr 3, 2017
Soon Chen Kang 江欣珍

Philippines, India lead highest ad revenue growth in APAC: IHS Markit

China records the highest growth in the online ad market.

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IPG Mediabrands hires former Nielsen exec Albany Woo to lead regional analytics
Mar 6, 2017
Soon Chen Kang 江欣珍

IPG Mediabrands hires former Nielsen exec Albany Woo to lead regional analytics

Albany Woo starts on his new role as head of analytics, Asia-Pacific.

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Shanghai Disneyland pays tribute to Minnie for IWD 2019
Mar 8, 2019
Soon Chen Kang 江欣珍

Shanghai Disneyland pays tribute to Minnie for IWD 2019

The theme park replaces '尼' with '妮' on its name to mark International Women's Day.

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Mahjong losing appeal, sports betting gaining ground in HK: Ipsos
Jan 8, 2018
Soon Chen Kang 江欣珍

Mahjong losing appeal, sports betting gaining ground in HK: Ipsos

An Ipsos Media Atlas Survey highlights changing gambling and alcohol-consumption patterns in Hong Kong.

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Dove takes on hurtful labels in Hong Kong
May 7, 2018
Soon Chen Kang 江欣珍

Dove takes on hurtful labels in Hong Kong

Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.

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Why and how HKTB is underwriting a second reality-TV show with Kix
Jun 5, 2018
Soon Chen Kang 江欣珍

Why and how HKTB is underwriting a second reality-TV show with Kix

Aiming for the Southeast Asia market, the tourism authority has signed on to follow up 2016's 'Ultimate BROcation', but is reformulating the format of the show.

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Gender and the business of advertising
Sep 13, 2017
Soon Chen Kang 江欣珍

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Clear vision: Campaign explains a woman's move from banking to Muay Thai
Oct 13, 2017
Soon Chen Kang 江欣珍

Clear vision: Campaign explains a woman's move from banking to Muay Thai

A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.

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5 Campaigns that rocked China in 2016
Dec 20, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

5 Campaigns that rocked China in 2016

Have a look at work that pushed advertising boundaries in China over the past year.