Search results for "women leading change"

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Diageo and Creative Equals take #CreativeComeback scheme global
Nov 12, 2019
Simon Gwynn

Diageo and Creative Equals take #CreativeComeback scheme global

Returner scheme supports women going back to work in creative industries following career break.

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Google ramps up ecommerce offering with shopping ads on YouTube
Nov 5, 2019
Simon Gwynn

Google ramps up ecommerce offering with shopping ads on YouTube

Move comes after research predicting Amazon will make inroads into Google's dominance of search marketing.

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Unilever pledges no more ads on Pornhub after press criticism
Nov 4, 2019
Simon Gwynn

Unilever pledges no more ads on Pornhub after press criticism

Kraft Heinz declines to say whether it would advertise on porn site again after Sunday Times investigation.

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New Kraft Heinz CEO pledges to rein in agency fees and production costs
Aug 8, 2019
Simon Gwynn

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.

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Unilever: we're 'miles ahead of the pack' on tackling ad fraud
Jul 25, 2019
Simon Gwynn

Unilever: we're 'miles ahead of the pack' on tackling ad fraud

FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.

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Carlsberg admits: We probably weren't the best after all
Apr 14, 2019
Simon Gwynn

Carlsberg admits: We probably weren't the best after all

The surprising admission comes in a UK campaign for a new recipe.

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Haagen-Dazs demands commitment to female creatives as it calls global review
Apr 10, 2019
Simon Gwynn

Haagen-Dazs demands commitment to female creatives as it calls global review

General Mills ice-cream brand wants "provocative" approach to marketing.

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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Pepsi unveils first new global brand platform in seven years
Jan 8, 2019
Simon Gwynn

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

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Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger
Nov 27, 2018
Simon Gwynn

Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger

Restructure proves shift in balance of power at WPP, sources say.

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Twitter purge of locked accounts welcomed by Unilever's Keith Weed
Jul 12, 2018
Simon Gwynn

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

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Pepsi overtakes Coke as world's most effective brand in Effie Index
May 24, 2018
Simon Gwynn

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi swapped places with Vodafone which dropped to fourth in the ranking. 

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Unilever's sustainable brands grow almost 50% faster than rest of business
May 13, 2018
Simon Gwynn

Unilever's sustainable brands grow almost 50% faster than rest of business

Company says it has met around 80% of the targets in the Unilever Sustainable Living Plan, launched in 2010.

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Sorrell's pay fell more than 70%, WPP annual report reveals
Apr 26, 2018
Simon Gwynn

Sorrell's pay fell more than 70%, WPP annual report reveals

WPP's former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.

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Snapchat launches shoppable AR Lenses
Apr 18, 2018
Simon Gwynn

Snapchat launches shoppable AR Lenses

Adidas and Candy Crush developer King are among the first users.

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Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'
Apr 16, 2018
Simon Gwynn

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Brand has 'too many' agencies, and seeks to set up a series of regional 'powerhouses', according to CMO Jochen Sengpiehl.

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Sorrell exit could spell the end for WPP, analysts say
Apr 15, 2018
Simon Gwynn

Sorrell exit could spell the end for WPP, analysts say

Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.

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Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
Mar 6, 2018
Simon Gwynn

Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources

Agencies could get there by reducing their account management lineups, he suggested.

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Unilever media spend rises more than $300 million despite agency cuts
Feb 1, 2018
Simon Gwynn

Unilever media spend rises more than $300 million despite agency cuts

Even though it slashed its agency roster and reduced ad production, the FMCG giant increased its overall brand and marketing investment in 2017, especially in digital.

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Formula E aims for the cultural big league after appointing Iris to global account
Dec 13, 2017
Simon Gwynn

Formula E aims for the cultural big league after appointing Iris to global account

Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.

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