Search results for "women leading change"

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Havas partners with JCDecaux and Facebook to profile female innovators
Mar 7, 2019
Simon Gwynn

Havas partners with JCDecaux and Facebook to profile female innovators

Media owners have donated sites in London and New York, and digital and print space.

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Haagen-Dazs demands commitment to female creatives as it calls global review
Apr 11, 2019
Simon Gwynn

Haagen-Dazs demands commitment to female creatives as it calls global review

General Mills ice-cream brand wants "provocative" approach to marketing.

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Dove needs to refocus on honesty, not rely on 'stunts'
Jul 24, 2017
Gemma Charles, Simon Gwynn

Dove needs to refocus on honesty, not rely on 'stunts'

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

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Unilever media spend rises more than $300 million despite agency cuts
Feb 2, 2018
Simon Gwynn

Unilever media spend rises more than $300 million despite agency cuts

Even though it slashed its agency roster and reduced ad production, the FMCG giant increased its overall brand and marketing investment in 2017, especially in digital.

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Sorrell's pay fell more than 70%, WPP annual report reveals
Apr 27, 2018
Simon Gwynn

Sorrell's pay fell more than 70%, WPP annual report reveals

WPP's former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.

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Twitter purge of locked accounts welcomed by Unilever's Keith Weed
Jul 12, 2018
Simon Gwynn

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

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Media transparency: Seven in 10 major brands have amended contracts in last year
Aug 17, 2017
Simon Gwynn

Media transparency: Seven in 10 major brands have amended contracts in last year

Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.

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Sorrell exit could spell the end for WPP, analysts say
Apr 15, 2018
Simon Gwynn

Sorrell exit could spell the end for WPP, analysts say

Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.

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P&G: Superiority strategy is paying off
Jul 31, 2017
Simon Gwynn

P&G: Superiority strategy is paying off

The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.

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McDonald's CEO: 'We're behaving like a leadership brand'
Jul 27, 2017
Simon Gwynn

McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

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Unilever: we're 'miles ahead of the pack' on tackling ad fraud
Jul 26, 2019
Simon Gwynn

Unilever: we're 'miles ahead of the pack' on tackling ad fraud

FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.

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New Kraft Heinz CEO pledges to rein in agency fees and production costs
Aug 9, 2019
Simon Gwynn

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.

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Carlsberg admits: We probably weren't the best after all
Apr 15, 2019
Simon Gwynn

Carlsberg admits: We probably weren't the best after all

The surprising admission comes in a UK campaign for a new recipe.

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Accenture innovation chief: AI will unlock a massive wave of new jobs
Nov 8, 2017
Simon Gwynn

Accenture innovation chief: AI will unlock a massive wave of new jobs

However, companies have a major responsibility to consider the wider impact of AI on human beings, according to a fellow panelist.

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Pepsi unveils first new global brand platform in seven years
Jan 9, 2019
Simon Gwynn

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

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Snapchat launches shoppable AR Lenses
Apr 19, 2018
Simon Gwynn

Snapchat launches shoppable AR Lenses

Adidas and Candy Crush developer King are among the first users.

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Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger
Nov 28, 2018
Simon Gwynn

Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger

Restructure proves shift in balance of power at WPP, sources say.

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Restrictions on bar entry at Cannes could 'kill energy'
Apr 28, 2017
Simon Gwynn

Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

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Unilever's sustainable brands grow almost 50% faster than rest of business
May 14, 2018
Simon Gwynn

Unilever's sustainable brands grow almost 50% faster than rest of business

Company says it has met around 80% of the targets in the Unilever Sustainable Living Plan, launched in 2010.

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Pepsi overtakes Coke as world's most effective brand in Effie Index
May 25, 2018
Simon Gwynn

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi swapped places with Vodafone which dropped to fourth in the ranking. 

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