Search results for "women leading change"

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CPG giants won't survive without data, says outgoing Mondelez media boss
Aug 30, 2016
Shona Ghosh

CPG giants won't survive without data, says outgoing Mondelez media boss

In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.

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How GroupM's new digital sheriff will enforce law and order online
Aug 16, 2016
Shona Ghosh

How GroupM's new digital sheriff will enforce law and order online

Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking.

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Why Manchester City is diving into wearables, VR and bots
Jul 5, 2016
Shona Ghosh

Why Manchester City is diving into wearables, VR and bots

Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.

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Ad-blocking and the industry's delusion
Jun 2, 2016
Shona Ghosh

Ad-blocking and the industry's delusion

Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.

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Twitter makes replies public and drops multimedia from 140-character count
May 24, 2016
Shona Ghosh

Twitter makes replies public and drops multimedia from 140-character count

Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the '@' reply to become public.

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Stop optimising 'the sh*t' out of marketing, says Adidas brand boss
May 5, 2015
Shona Ghosh

Stop optimising 'the sh*t' out of marketing, says Adidas brand boss

Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren.

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