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Oct 7, 2014
Book excerpt: The End of Copycat China
What is this 'Chineseness' trait that has given mainland enterprises a one-up in the innovation stakes? Shaun Rein, founder and managing director at China Market Research Group (CMR), hints at the reason in an excerpt from his new book.
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Sep 18, 2012
BOOK EXCERPT: What to do and what not to do in China
While other branding experts tiptoe around the edges of China, Shaun Rein - author of The End of Cheap China cum managing director of the China Market Research Group (CMR) - delivers straight, incisive, practical talk on do's and don'ts for foreign brands as China shakes off its reputation as the factory of the world.
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