NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.
With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).
GLOBAL - The appearance of a combative Steve Jobs at Apple's launch of the iPad 2 on Wednesday guaranteed the headlines, but initial response from digital and tech specialists suggests the aim of making 2011 the 'year of the iPad 2' could well be too ambitious.
GLOBAL - Google has rolled out the change to its search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users across all English language websites.
Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape
GLOBAL - General Motors has parted ways with its chief marketing officer Joel Ewanick after less than two years.
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.
SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.
GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.
GLOBAL - Click here to find out more! Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new in-app purchase guidelines.