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Women creatives: 'Don't wait for approval, write your own approval sheet'
Oct 7, 2014
Sarah Shearman

Women creatives: 'Don't wait for approval, write your own approval sheet'

NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.

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Advertising Week: What have we learned?
Oct 6, 2014
Sarah Shearman

Advertising Week: What have we learned?

With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).

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Apple's iPad 2 launch receives muted response
Mar 4, 2011
Sarah Shearman

Apple's iPad 2 launch receives muted response

GLOBAL - The appearance of a combative Steve Jobs at Apple's launch of the iPad 2 on Wednesday guaranteed the headlines, but initial response from digital and tech specialists suggests the aim of making 2011 the 'year of the iPad 2' could well be too ambitious.

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Google rolls out premium content-promoting algorithm
Apr 13, 2011
Sarah Shearman

Google rolls out premium content-promoting algorithm

GLOBAL - Google has rolled out the change to its search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users across all English language websites.

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Will Facebook's News Feed restrictions shackle brands?
Nov 24, 2014
Sarah Shearman

Will Facebook's News Feed restrictions shackle brands?

Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape

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General Motors parts company with CMO Joel Ewanick
Jul 30, 2012
Sarah Shearman

General Motors parts company with CMO Joel Ewanick

GLOBAL - General Motors has parted ways with its chief marketing officer Joel Ewanick after less than two years.

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Anonymous messaging apps: Should brands approach with caution?
Dec 16, 2014
Sarah Shearman

Anonymous messaging apps: Should brands approach with caution?

In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.

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WPP increases investment in China's digital industry
Nov 15, 2011
Sarah Shearman

WPP increases investment in China's digital industry

SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.

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LBi opens Australian office
Nov 23, 2011
Sarah Shearman

LBi opens Australian office

SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.

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Profero wins global digital account for Smirnoff
Mar 17, 2011
Sarah Shearman

Profero wins global digital account for Smirnoff

GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.

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Google and Amazon halt in-app sales after Apple tightens rules
Jul 27, 2011
Staff Reporters, Sarah Shearman

Google and Amazon halt in-app sales after Apple tightens rules

GLOBAL - Click here to find out more! Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new in-app purchase guidelines.

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