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Haymarket launches Campaign in the US
Oct 1, 2014
Sara Kimberley

Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

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Heineken kicks off global digital pitch
Nov 29, 2012
Sara Kimberley

Heineken kicks off global digital pitch

GLOBAL - Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand.

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British Airways appoints OgilvyOne to global digital account
Mar 19, 2012
Sara Kimberley

British Airways appoints OgilvyOne to global digital account

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

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Dentsu acquires digital agency Steak
Jun 2, 2011
Sara Kimberley

Dentsu acquires digital agency Steak

GLOBAL - Dentsu is continuing its acquisition drive by acquiring the digital agency Steak to boost its interactive credentials across Europe and Asia.

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Renault launches 'electric' global campaign
May 29, 2011
Sara Kimberley

Renault launches 'electric' global campaign

GLOBAL - Renault is launching a global advertising campaign to promote its commitment to making electric cars.

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Agencies line up for pre-Christmas Unicef creative brief
May 26, 2011
Sara Kimberley

Agencies line up for pre-Christmas Unicef creative brief

GLOBAL - Unicef, the international charity that campaigns for the rights of children, is seeking a global agency to handle a campaign in the run up to Christmas.

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Nivea spends US$1.4bn to promote 100 years of skincare
May 22, 2011
Sara Kimberley

Nivea spends US$1.4bn to promote 100 years of skincare

GLOBAL - Nivea is launching a US$1.4 billion campaign, its biggest to date, to promote 100 years as a skincare brand.

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American Express kicks-off search for direct agency
Mar 3, 2011
Sara Kimberley

American Express kicks-off search for direct agency

GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

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Publicis targets small businesses with new offering
Feb 21, 2011
Sara Kimberley

Publicis targets small businesses with new offering

GLOBAL - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.

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Reckitt Benckiser hands Durex, Scholl to Euro RSCG
Nov 16, 2010
Sara Kimberley

Reckitt Benckiser hands Durex, Scholl to Euro RSCG

GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.

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Draft FCB lands US$700m Nivea ad business
Nov 11, 2010
Sara Kimberley

Draft FCB lands US$700m Nivea ad business

GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.

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Agencies line up for global Motorola pitch
Sep 9, 2010
Sara Kimberley

Agencies line up for global Motorola pitch

GLOBAL - Motorola is reviewing its global creative agency arrangements for its mobile phone division.

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Emirates appoints StrawberryFrog to global ad account
Jul 26, 2010
Sara Kimberley

Emirates appoints StrawberryFrog to global ad account

GLOBAL - Airline Emirates has appointed independent agency StrawberryFrog Amsterdam to handle its US$300 million global advertising account.

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Founder Daryl Arnold departs Profero for Singapore start-up
Jun 9, 2010
Sara Kimberley

Founder Daryl Arnold departs Profero for Singapore start-up

GLOBAL - Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role as global chief executive to his brother and co-founder, Wayne Arnold.

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Zuckerberg concedes action on privacy is required
May 24, 2010
Sara Kimberley

Zuckerberg concedes action on privacy is required

GLOBAL - Facebook founder Mark Zuckerberg (pictured) has responded to mounting calls from the public to make its privacy measures more transparent.

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Social networks urged to 'raise ad rates or die'
Apr 27, 2010
Sara Kimberley

Social networks urged to 'raise ad rates or die'

GLOBAL - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released Wednesday.

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Michelin kicks off first global ad campaign
Oct 11, 2009
Sara Kimberley

Michelin kicks off first global ad campaign

GLOBAL - Michelin Tyres is to launch its first global ad campaign in a bid to retain its position as market leader.

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