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CLP Power partners with Yahoo on Tumblr to encourage younger generations to save energy
Jun 30, 2016
Sam Scrouther

CLP Power partners with Yahoo on Tumblr to encourage younger generations to save energy

HONG KONG – CLP Power Hong Kong Limited (CLP Power) and their latest ‘Better Me Project’ collaborates with Yahoo and Tumblr to encourage young citizens to make small changes into long-lasting, energy-saving habits.

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SmarTone asks, when was the last time you smiled?
Jul 4, 2016
Sam Scrouther

SmarTone asks, when was the last time you smiled?

SmarTone has launched a branding campaign with the aim of being seen as more than a "purely functional mobile provider".

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McDonald's Hong Kong remembers its past with toys, throwback ads
Jul 7, 2016
Sam Scrouther

McDonald's Hong Kong remembers its past with toys, throwback ads

McDonald’s, in partnership with DDB and Tribal Hong Kong, celebrates the future by honouring its past in a new campaign.

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Why was mobile-manic Asia so conspicuously absent at Cannes?
Jul 7, 2016
Jenny Chan 陳詠欣, Sam Scrouther

Why was mobile-manic Asia so conspicuously absent at Cannes?

Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.

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FMCG brand rankings show Asian consumers prefer local brands
Jul 5, 2016
Sam Scrouther

FMCG brand rankings show Asian consumers prefer local brands

According to Kantar Worldpanel's Annual FMCG Brand Footprint study, local players dominated the Asian market in 2015.

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