HONG KONG – CLP Power Hong Kong Limited (CLP Power) and their latest ‘Better Me Project’ collaborates with Yahoo and Tumblr to encourage young citizens to make small changes into long-lasting, energy-saving habits.
SmarTone has launched a branding campaign with the aim of being seen as more than a "purely functional mobile provider".
McDonald’s, in partnership with DDB and Tribal Hong Kong, celebrates the future by honouring its past in a new campaign.
Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.
According to Kantar Worldpanel's Annual FMCG Brand Footprint study, local players dominated the Asian market in 2015.