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May 31, 2015
Tencent digital case studies: Mobile brings brands to life
By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.
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Jun 16, 2013
Smart marketing is about the 3Cs
SY Lau, president of Tencent's online media group, deconstructs his 3C principle for marketers: content, context and channel.
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